Western Digital (WD), one of the storage industry’s pioneers and long-time leaders, today officially launched a new product branding system in Philippines. Named BGB for Blue, Green and Black, the company has refined its 3.5-inch and 2.5-inch hard drive product names to distinct usage categories for desktop and notebook applications, symbolized with colors. The new naming system aims to simplify the hard drive buying processes for Philippine users in choosing the WD hard drives that are in line with their work styles: “always on the move”, “environmentally conscious” or “go getter” users.

“Having been serving Philippine market for many years now, WD has been among the most preferred hard drive brand for both MNC and local PC manufacturers in Philippines,” said Tod Yagi, Western Digital senior manager, WW Channel Marketing, Component Business Units. “With the new product branding system, Philippine customers can have a much better understanding of WD product classification, and we are also making it very simple for every storage buyer to quickly find the right drive for them.”
 

WD’s BGB campaign provides customers the “Power of Choice”. 

 WD Caviar Blue

WD Caviar Blue hard drives are available with either SATA or EIDE interface in a variety of cache sizes with a multitude of available features to deliver rock solid performance and ultra-cool and quiet operation. Pick the drive that suits your needs with the confidence in knowing that all WD Caviar Blue drives are built to the highest standards of quality and reliability. With capacities ranging from 80GB to 750GB, these drives are the perfect solution for family and business computing.
 

WD Scorpio Blue

WD Scorpio Blue 5400RPM 2.5-inch SATA and EIDE hard drives from Western Digital deliver fast and ultra-quiet performance hand-in-hand with low power consumption. These hard drives are designed with ruggedness, reliability, and data-protection features that actively watch over valuable data. Available in capacities from 80GB to 500GB, these drives feature a 3Gb/s SATA interface and 8MB cache. WD Scorpio Blue hard drives are designed for portable digital devices of all kinds, including notebook computers, external storage, and digital media players.
 

WD Caviar Green

Available in capacities from 500GB to 2TB, WD Caviar Green SATA hard drives reduce power consumption by up to 40% and offer best-in-class acoustics and operating temperature. WD Caviar Green drives make it possible for energy-conscious customers to build systems with higher capacities and the right balance of system performance, ensured reliability, and energy conservation. They are ideal for PCs, external storage and other devices that require lower power consumption and cool, quiet operation.
 

WD Caviar Black

WD Caviar Black high-performance 3.5-inch SATA drives combine 7200RPM speed, 32MB cache, SATA 3Gb/s interface, and an integrated dual processor for fast performance in demanding systems. Rock solid mechanical architecture and enhanced reliability features help protect the drive and the data stored on it. Available in capacities from 500GB to 1TB, and backed by a five-year limited warranty, these drives are ideal for power computing applications such as multimedia, video and photo editing, and maxed out gaming computers.
  

WD Scorpio Black 

WD Scorpio Black 7200RPM SATA 2.5-inch hard drives from Western Digital combine a lightning-fast 7200RPM spin speed with a SATA 3Gb/s interface and 16MB cache to deliver desktop-class performance. With 5400RPM-equivalent power consumption there is no compromise in battery life. In addition, these hard drives are designed with ruggedness, reliability, and data-protection features that actively watch over valuable data. Available in capacities up to 320GB, these hard drives are perfect for laptop users who require maximum capacity and lightning-fast performance.

To commemorate the launch of the new product branding, WD introduced industry’s first 2TB hard drive – the WD Caviar Green 2TB drive.  This new 3.5-inch platform is based on WD’s industry-leading 500GB/platter technology (with 400Gb/in2 areal density) with 32MB cache, producing drives with capacities of up to 2TB, which is the largest capacity in the market.  WD Caviar Green hard drives reduce power consumption by up to 40% and offer best-in-class acoustics and operating temperature.  Based on WD’s exclusive GreenPower Technology, these drives are designed to deliver power savings as the primary attribute. 

“Saving power without sacrificing storage capacity is what consumers want, and what many businesses are requiring today.  With the launch of the new WD Caviar Green 2TB hard drive, customers receive the additional capacity needed to operate today’s highly advanced programs and high-resolution digital files while using less power than typical drives with similar performance and capacities,” Tod further averred.

A number of advanced technologies enable the speed, capacity and performance of WD’s Caviar Green 1.5TB and 2TB hard drives. Those include: StableTrac, which secures the motor shaft at both ends to reduce system-induced vibration and stabilize platters for accurate tracking during read and write operations; IntelliPower, which fine-tunes the balance of spin speed, transfer rate and caching algorithms designed to deliver both significant power savings and solid performance; IntelliSeek, which calculates optimum seek speeds to lower power consumption, noise, and vibration; and NoTouch ramp load technology, which is designed to ensure the recording head never touches the disk media resulting in significantly less wear to the recording head and media, as well as better drive protection while in transit.
The WD Caviar Green 2TB is available at select resellers and distributors. MSRP for the WD Caviar Green 2TB hard drives (model WD20EADS) is P14,495.  More information about WD Caviar Green desktop drives may be found on the company’s Web site.