Posts Tagged ‘ Google ’

By Jeff Bertolucci
March 3, 2010

picnik-logo-postSAN FRANCISCO - Google is adding yet another online service to its growing portfolio of Web-based tools. The search giant today announced that it has bought Picnik, a photo utility that lets users edit digital photos in a Web browser. Picnik launched in 2005 and has 20 employees. Terms of the deal were not announced.

Google’s Intentions

What plans does Google have for Picnik? It won’t say just yet.

“We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features. As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo-sharing sites, make edits in the cloud and then save and share to all relevant networks,” says Google product management director Brian Axe in a blog post.
What Is Picnik?

Picnik offers both free and premium photo-editing services. The free plan has a basic toolkit–cropping, color-correction, auto-fix, and the like–as well as advertising. The premium service, which starts at $2.08 per month, is ad-free and provides a lot more image-manipulation tools.

Picnik also works with a variety of web services, including Google’s competitors. Yahoo Mail users, for instance, can use Picnik to edit photos right inside Yahoo Mail. Picnik provides similar integration with other popular social-networking and image-storing sites, including Facebook, Flickr, Picasa Web Albums, and Photobucket.

Even after the Google merger, Picnik accounts and settings will stay the same. Users won’t need a Google account, or even have to register, to use the photo-editing service, according to Picnik officials.

PC World selected Picnik as one of “25 Web Sites to Watch.”

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By Tony Bradley
February 23, 2009

paypal_quad_bands_m88_windows_phone_with_wifi_and_java_slide_to_unlockSAN FRANCISCO - One of the biggest stories of the Mobile World Conference was the unveiling–finally–of Windows Mobile 7, rebranded as Windows Phone 7. The story within the story is how Microsoft abandoned the foundation established with the waning Windows Mobile platform, went back to the drawing board, and started from scratch for the latest incarnation of its mobile operating system.

The result is a completely new mobile platform from Microsoft which, at least from initial feedback and reviews, seems to be worthy of further consideration once Windows Phone 7 devices start hitting the streets.

Given the delays experienced by Microsoft in developing Windows Phone 7, expectations were high. Any minor, incremental improvement on the existing platform would have been virtually guaranteed to fail.

Microsoft’s approach with Windows Phone 7 seems to borrow some from the Apple business model that has proven so successful with the iPhone. Like Google, with the Nexus One, Microsoft is reining in oversight of the hardware for Windows Phone 7 devices.

Microsoft has been accused of stealing a variety of design elements and features from Apple over the decades, but one thing it has steered clear of is emulating Apple’s strict control of the end-to-end user experience. However, with Windows Phone 7, Microsoft seems to be embracing that philosophy to some degree.

Traditionally, the best Windows Mobile phones have been the devices built by HTC, and the reason they have been the best is because HTC took the Windows Mobile platform as a foundation, and branded it with its own unique design and interface elements. With Windows Phone 7, Microsoft has spelled out strict hardware and software design guidelines that will restrict such unique development by HTC, but hopefully deliver a more consistent experience for Windows Phone 7 users regardless of manufacturer.

By exerting more control over the hardware and software specifications, Microsoft can ensure that apps developed for Windows Phone 7 will not only work, but will work the same way, across all Windows Phone 7 devices. That level of consistency across Windows Phone 7 devices will help to increase adoption and improve perception of the Windows Phone 7 platform.

What Google seems to have learned from Apple–the same lesson that Microsoft appears to be grasping as well–is that maintaining control of the end-to-end user experience creates a more stable environment for developers to work with, and enables it (Google, Microsoft, or Apple as the case may be) to maximize the potential of the operating system without being handicapped by variations in capabilities from one handset to the next.

Of course, one of the things customers have come to expect from Microsoft is a more open and flexible platform than what Apple offers. Users want the ability to configure and customize their Windows devices–whether PC’s or smartphones–and typically abhor the sort of “dummy-proof-our-way-or-the-highway” approach taken by Apple.

IT administrators enjoy the increased flexibility and capabilities of a more open platform like Windows Phone 7 or Android. One of the issues standing in the way of Apple iPhone adoption in the enterprise is the lack of control provided for IT administrators to be able to configure and manage the devices the way they would like to.

Businesses stand to benefit from the more consistent user experience of Windows Phone 7 as well, though. Rather than having to test and develop for each individual Windows Mobile handset in use, any configuration settings or custom apps will be able to function regardless of the Windows Phone 7 devices in use.

Windows Phone 7 appears to be a significant departure from previous Windows Mobile operating systems. At first glance it seems the Microsoft is heading in the right direction and could recapture some of the lost market share of the waning Windows Mobile platform. We’ll have to wait until the Windows Phone 7 devices hit the streets to see how it really plays out.

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By Jeff Bertolucci
February 18, 2009

windows-phone-7SAN FRANCISCO - Windows Phone 7, a dramatic upgrade of Microsoft’s mobile operating system, looks fairly impressive out of the gate. In addition to a stylish user interface that’s strongly influenced by the underappreciated Zune HD media player, Windows Phone 7 is tightly integrated with Redmond’s Bing search engine.

Tap the Search button on a Windows 7 device, for instance, and a Bing window appears. Microsoft says the Windows Phone interface is locked, that its hardware partners won’t be allowed to replace the UI. Might those rules extend to the default search engine too? It’s a given that Bing, not Google, will be the default search engine for every Windows 7 phone that ships. Users will likely have the option of digging into the settings to select another search tool (e.g., Google or Yahoo), but most won’t bother.

The Bing Push

If Windows Phone 7 is a big success, Bing’s market share would rise. Redmond has spent hundreds of millions of dollars to build and market Bing, which has become a very capable alternative to Google and Yahoo. Despite Microsoft’s aggressive campaign, however, Bing still has a small fraction of Google’s market share, albeit one that’s rising slowly.

The most recent comScore data for January 2010 shows Google leading the U.S. search market with a 65.4 percent share, down 0.3 percent from December. Bing, by comparison, garnered 11.3 percent of the U.S. market in January, a 0.6 rise from the previous month. (Yahoo Search had 17 percent of U.S. searches last month, a slightly drop from December.)
Android vs. Windows Phone

Mobile devices are the latest battleground in the search wars, and a revitalized Windows Phone 7 would make for a more bruising fight. Google, of course, is gaining mobile market share too. Its Android OS is slated to debut on dozens of mobile devices this year, all of which will have tight hooks into Google Search.

As for Apple’s iPhone, rumors persist that Bing may soon become the device’s default search engine. Cupertino’s relationship with Google continues to sour, particularly in light of Google’s Android push and its iPhone-like Nexus One handset.

A Google vs. Apple battle may be very, very good for Bing. Healthy sales of Windows 7 phones wouldn’t hurt either.

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How to Use Google Buzz

By Fei on February 15, 2010

By Patrick Miller
February 15, 2010

googleSAN FRANCISCO - On Tuesday, Google announced Buzz, a new social networking service integrated with Gmail. On Wednesday, you probably mashed your F5 key waiting for it to arrive in your Gmail account–and maybe you even tried to cut in line. By Thursday, you were likely worried about the privacy issues. Well, if you’re buzzing about Buzz, we have the tips you need to make it work for you. And if you’re wishing it would buzz off, we’ll show you how to remove it from your Gmail account.

Keep Buzz Out of Your Inbox

Google Buzz’s default settings send you an e-mail notification every time someone mentions you in a post with an @ reference or replies to one of your buzzes. Since all this stuff also shows up in your Buzz stream anyway, the redundant reminders get annoying fast.

Fortunately, Buzz e-mail notifications are easy to eliminate with Gmail’s filter tools. Just click the Create a filter link at the top of the page, to the right of the search field. In the ‘Has the words’ field, type label:buzz and click OK. In the next screen, select Skip the Inbox and Mark as read to ensure that the message doesn’t show in the inbox or set off your Gmail notifications (alternatively, you can choose to delete the notifications entirely).

(For more Buzz filtering tips, read “Google Buzz: 5 Tips for Power Users.”)

Hide Your Followers

While Twitter users adore broadcasting their follower counts to the world, Buzz users have plenty of good reasons to keep such information private–particularly since in Buzz, the following/follower lists are not attached just to a cryptic pseudonym but to publicly viewable account names complete with a first name, a last name, and in many cases an e-mail address and links to Picasa and Blogger accounts.

Combined with Buzz’s opt-out privacy policy and automatically suggested followers, this arrangement can lead to uncomfortable situations for some users, such as one user who ended up automatically adding his landlord, another who involuntarily added a one-time contact from a Craigslist transaction, and still another whose list somehow included her abusive ex-husband. If you don’t want your contacts to be a matter of public record, you can hide your following/follower list by going to your Google Profile, choosing Edit Profile, and unchecking the Display the list of people I’m following and people following me box.

Learn to Love the Side Menu

If your Buzz feed is getting out of hand, look for several management features embedded in the drop-down menu in the top-right corner of each post. For other people’s buzzes, you can choose to mute a particularly active buzz that you don’t care about, or stop following that person. For your own buzzes, you can mute, edit the content of a buzz, delete some of the comments, or delete the buzz itself.

Prep Your Contacts List

Buzz’s privacy settings are based on your Gmail contacts list, so if you haven’t already set that up you’ll want to go through it before getting too busy with Buzz. You can do so via the Contacts menu on the left side of the Gmail window (just click the New Groups button to the left of the Search Contacts field), or through the Buzz input box’s privacy settings (click the Public button and pick Private to get the option to publish to existing Contacts groups or create a new group).

You’ll probably want to create a few commonly used groups before diving into Buzz–having to spend a few minutes dealing with the privacy settings each time you want to post a new buzz to a new group kind of kills the spontaneity of it all. (Also, the Buzz Web app doesn’t let you specify new groups–you have to do it from the normal Gmail page.)

Tie Your Sites Together

Now that you have your Buzz feed under control, it’s time to start tying in your various social networks. When Buzz first surfaced in your Gmail account, you created a Google Profile (if you didn’t have one already). At that time, you should have had the option to link other networks to your Buzz account–Flickr and Picasa accounts for sharing pictures, for example, or your Blogger feed. As of this writing, you can officially link only Blogger, Flickr, Picasa, your Google Reader Shared Items, GChat status, and Twitter accounts to your Buzz feed, though WordPress blogs can connect to Google Buzz with a little more work.

To add these sites, just click over to the Buzz tab in your Gmail and click the X Connected Sites link to bring up a window that lets you pick which ones to add. If you have an account or a page you want to link that isn’t showing up, go over to your Google Profile, click Edit Profile (in the upper-right corner) and add it to your Links list there.

While you’re connecting these sites, you can also set them to share only to certain groups of friends, which is worth doing if you don’t want buzzes about your public tweets, photos, and so on to be indexed by Google as part of your Buzz account.

Keep in mind that if you’re an avid user of Google Reader, all of your Shared Items will also be posted as buzzes. This means that anyone following you through Buzz and Reader (which is bound to be a decent amount of your follower base, considering that Buzz pulls from your Google Reader followers) is going to get hit with twice the posts, so you might want to consider keeping them separate until Google comes out with more-integrated sharing functions.

Buzz by E-Mail

You can Buzz via e-mail by sending a message to buzz@gmail.com. This works only with messages sent from your Gmail address, though, so SMS and MMS items sent through an e-mail gateway won’t do the trick.

Since you can’t define privacy permissions within an e-mail, you need to set them in advance. Start by sending a test e-mail to buzz@gmail.com; once it goes through, you’ll see that the Connected Sites option now includes privacy settings for ‘Posted via Buzz@Gmail’. Set it to Public or Private as you wish.

At the moment, only the e-mail’s image and subject heading will show up in the buzz. Anything you put in the main e-mail field will not.

POP/IMAP mail-client users will want to read Gmail’s desktop client support page for help in making sure that they’re sending from the right address (for more, see “Google Buzz: 5 Tips for Power Users“).

Touch Up Your Text

Though Google Buzz’s input box lacks the rich text formatting options of an e-mail or blog post, you can still use a few tricks to make your text stand out. Bracketing your text with *asterisks*, _underscores_, and -dashes- will turn it into bold, italicized, and struck-through text, respectively.

Grab Some Add-Ons

Already, a handful of Buzz add-ons to help you integrate Buzz into your social life have surfaced. Firefox users should check out Buzz It, which lets you share your current Web page in Buzz via Gmail (useful if you want to keep your Google Reader shares separate from your Buzz shares.) Chrome users have Chrome Buzz, which adds a menu item that keeps tabs on your Buzz feed so that you don’t have to keep checking back to the Gmail page. And WordPress users can add their buzzes to their WordPress blog with the Google Buzz ER sidebar widget.

Push Your Buzzes to Twitter

You can peruse your Google Buzz feed just as you would read any other RSS feed by going to the URL http://buzz.googleapis.com/feeds/username/public/posted, where username is your Google account name. This is a feed of all your public buzzes, which can then appear in any application that can use RSS feeds–handy if you want to see buzzes in an RSS reader, for example.

Combine this feature with TwitterFeed, a service that lets you use RSS feeds to publish in Facebook and Twitter, and you can get Google Buzz to publish your buzzes to Twitter. The arrangement isn’t perfect–the RSS feed refreshes every 30 minutes–but considering that there’s no native support for Buzz-to-Twitter publishing, it’s worth trying out for now. You’ll want to set TwitterFeed to post only the description, or you’ll end up with a lot of tweets saying “Buzz from your username”; to do so, under Advanced Settings in the Create Feed page, set ‘Post Content’ to Include description only.

Kill Buzz Dead

Gone through all this and still don’t like what Buzz has to offer? You’re not alone. Unfortunately, truly getting rid of Buzz takes some doing.

You can disable Buzz by scrolling down to the bottom of your Gmail page and clicking the tiny turn off buzz link, but that won’t get rid of it completely–you’ll still have followers and connected sites, you just won’t see them from the Gmail page. (Logging in through the mobile Web app, for example, should still work fine.)

Before you eliminate Buzz entirely, you need to go through a few steps. From the main Buzz page, click the Following X People link and unfollow everyone; then click on the X followers link and block everyone. Next, you need to delete your Google Profile: Go to Google Profiles, select View My Profile, Edit profile, scroll down to the bottom of the screen, and select Delete profile.

Once you’ve done that, disable Buzz from the Gmail window. You’ll have successfully killed your Buzz.

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By Tony Bradley
February 15, 2009

windows-mobile7SAN FRANCISCO - Speculation is mounting that Microsoft will show off the Windows Mobile 7 operating system at a wireless industry conference in Barcelona next week. Customers have waited through a series of delays and setbacks, but if those predictions turn out to be true, it could help to generate some renewed excitement over the waning mobile platform.
The Windows Mobile 7 platform is rumored to have an interface based in large part on the Zune HD which has received a fair amount of praise. There are also rumors that Microsoft is forking its business mobile platform and its consumer offering with the addition of a platform based more on social networking and aimed at a teen audience.

Microsoft did develop an interim mobile platform–Windows Mobile 6.5– to add some incremental improvements over Windows Mobile 6, but compared with platforms like Android and iPhone, Windows Mobile is lacking and Microsoft has seen its lack of progress reflected in declining market share.

On the other hand, Microsoft is still in third place for smartphone platforms in the United States. It is behind RIM and Apple, but at 18 percent of the market it is solidly ahead of Palm and Google. It has dropped out of second place, and lost a percent of market share over the last quarter, but if any of the other platforms (with the possible exception of the iPhone) were to experience the delays and setbacks that Microsoft has encountered, the market share drop would be much more dramatic.

The relatively small decline in market share for Windows Mobile can be attributed in large part to attrition and impatience. As business professionals lose or break older Windows Mobile devices, or contracts expire and they switch wireless providers, they are forced to choose a new smartphone and the current Windows Mobile does not offer a very compelling platform compared with iPhone and Android.

I personally represent that group. I held out as long as I could–even falling back on an older feature phone for months–waiting patiently for a new Windows Mobile. I didn’t find Windows Mobile 6.5 to be enough of an incentive, but I needed a smartphone and couldn’t continue holding out for Windows Mobile 7. So, now I have an iPhone…for now.

The fact is, barring an announcement that it is simply throwing in the towel and giving up on the mobile operating system altogether, Microsoft still has an audience anxiously waiting to see what it will deliver. Even in third place, Microsoft is easily within striking distance to reclaim second place from Apple, and it could pose a challenge even to RIM’s BlackBerry dominance if Windows Mobile 7 can live up to expectations.

While Microsoft has struggled with its mobile operating system, it still occupies a dominant stake of the server operating system, desktop operating system, business productivity software, messaging, and Web browser markets. Bells and whistles aside, it’s hard to argue with the potential of a smartphone platform that can seamlessly tie in with the platforms and tools that businesses rely on.

RIM, Apple, Palm, and now Google, all recognize and respect Microsoft’s presence in the enterprise. These other mobile platforms realize that integration with Microsoft backend tools–particularly Exchange Server–is imperative to success in the enterprise. No matter how hard they try, though, the solutions are often clumsy or cumbersome, and have a sort of “square peg in the round hole” feel to them.

The core appeal of a Microsoft mobile operating system is the inclusion of native tools that naturally integrate with the existing server, desktop, and office productivity environment. Windows Mobile is uniquely suited to deliver a seamless and familiar experience for business professionals.

Expecting Microsoft to introduce unique innovations or raise the bar in any way for mobile operating systems is probably a recipe for disappointment. Assuming that Microsoft can at least improve Windows Mobile to the point that Windows Phones are more or less on par with next-generation smartphones like the iPhone or Droid will be enough, though, for Microsoft to get the ship pointed in the right direction and begin to reclaim some of its lost mobile platform market share.

Microsoft has a built-in audience and the game is Microsoft’s to lose.

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R.I.P. iPhone Exclusivity

By Fei on January 27, 2010

By Tony Bradley
January 27, 2009

SAN FRANCISCO - Most of the hype and speculation around Apple’s press event this Wednesday is focused on the expected unveiling of an Apple tablet PC. Those aren’t the only rumors going around though. There is also growing gossip that Wednesday could be the day Apple announces the end of its exclusive distribution arrangement with AT&T for the iPhone.

That rumor, and the rumor that Apple will release version 4.0 of the iPhone operating system, actually seem much more plausible than the tablet PC rumors. Although, the iPhone 4.0 OS rumor is tied to the tablet PC rumor from the standpoint that the conjecture is that the reason Apple developed the iPhone 4.0 OS was to add the features and functionality it needed to run the tablet PC.

The end of exclusivity for the iPhone would also align nicely with the speculation that the mythic Apple tablet will be offered on a subsidized wireless service plan from both Verizon and AT&T. If both Verizon and AT&T will distribute the “iPhone on steroids” that the rumored “iSlate” will be, why shouldn’t they also both distribute its smaller, and more famous sibling?

The end of iPhone exclusivity has been more or less a foregone conclusion for some time. Last year, industry analysts told Apple that it could see a doubling of iPhone sales if it would just end its exclusive arrangement with AT&T.

iPhone exclusivity has been a double-edged sword for AT&T from the beginning, though. AT&T has faced a lot of criticism about its network, and the speed and availability of data connectivity. The iPhone users are often the most vocal complainers, however there is also a fair amount of evidence to suggest that the iPhone is the cause of the problem as well–either from the sheer volume of data bandwidth consumed by iPhone users, or from engineering deficiencies in the iPhone hardware itself.

From the standpoint of Apple, dropping exclusivity is a great decision. It has nothing to gain from only selling the iPhone through AT&T. Adding Verizon to the mix more than double’s the potential pool of customers in an instant.

For Verizon, adding the iPhone alongside the Android-based Droid, and the upcoming availability of the Nexus One from Google, will make it a one-stop-shopping destination for the cream of the crop of smartphones–or “superphones” as Google has dubbed the next-generation smartphones. Hopefully Verizon has learned from AT&T’s mistakes and has considered the spike in bandwidth consumption that comes with hosting high-end smartphones.

AT&T has been a whipping post for a while. AT&T executives probably hope in secret that other networks will experience the same bandwidth and network issues it has faced as an iPhone provider, but its unlikely. As I said above, competitors have had years to learn from AT&T’s mistakes, and spreading the iPhone users out across two wireless providers will probably lighten the load some for both.

The end of exclusivity will be liberating for AT&T, though. AT&T already announced at CES–most likely with knowledge that the iPhone exclusivity days are numbered– that it will finally be expanding its smartphone portfolio to include Android and Palm WebOS devices this year.
The end of exclusivity may be good for Apple and Verizon, but I think the biggest winner will be AT&T. Tying the fortune of the company to one device is a feast or famine approach that either makes AT&T the hero or the villain depending on the scenario, and AT&T has spent much of the past few years as the villain.

R.I.P. iPhone exclusivity. I don’t think anyone will really miss you.

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By Tony Bradley
January 21, 2009

SAN FRANCISCO - Microsoft announced that it will release an out-of-band patch–meaning a patch that breaks the standard Patch Tuesday release cycle–to address the Internet Explorer flaw at the heart of the attacks in China against Google and other targets. The announcement was short on details, but Microsoft promised to provide more information on Wednesday.

George Stathakopoulos, general manager of the Microsoft Security Response Center (MSRC), stated “We continue to see limited and targeted attacks against Internet Explorer 6 and encourage customers to upgrade to Internet Explorer 8. We also recommend customers consider deploying the workarounds and mitigations provided in Security Advisory 979352 until the security update is ready for broad distribution.”

Andrew Storms
, director of security operations for nCircle, commented on the unusual step of breaking the Patch Tuesday release cycle. “Given the never-ending lack of attention on the Microsoft IE bug, it was inevitable that [Microsoft] would release a patch on or before their regularly scheduled February release.”

It is certainly true that there has been no shortage of media attention devoted to the targeted attacks in China, and the revelation that a zero-day vulnerability in Internet Explorer was apparently a prime attack vector. Germany and France have even added their two cents worth by recommending that everyone abandon IE–at least until a patch is available for the flaw.

The fact that the exploit code for the Internet Explorer vulnerability is now publicly available in-the-wild adds fuel to the fire. Storms points out that in the absence of the international attention on the attacks in China, this flaw probably wouldn’t be updated out-of-band. “If the public vulnerability had not been tied to the Google breach announced last week, the bug would have been worrisome, but not nearly as epically perceived by many.”

Dan Kaminsky, director of penetration testing for IOActive, offered his own cautious insight, “We know there is an exploit in the field that is causing some amount of damage using this exploit as its entry point, but this entire situation is defined more by what we don’t know than what we do.”
Kaminsky is alluding to the veiled and sparse information trickling out about the attacks. The Internet Explorer vulnerability has been confirmed as an attack vector, but there are hints and implications that there are others as well. Google has been identified as a target, along with as many as 30 other organizations–most of which haven’t been identified.

The knee-jerk response to lay the blame at Microsoft’s feet and scapegoat the Internet Explorer Web browser misses the point and ignores the larger issue that, not only was this a sophisticated and targeted attack, but that a foreign government is accused of perpetrating the attacks and the United States State Department is backing those claims.

An attacker with dedication and resources can find a way to compromise just about any Web browser or operating system. The impact of precision spearphishing attacks such as this, which leverage zero-day vulnerabilities to infiltrate systems and allow the attackers to extract information, is a much more serious security issue than whether or not Internet Explorer gets patched before February 9 (the next regularly-scheduled Patch Tuesday).

nCircle’s Storms concurs “While the attacks were successful against many high profile companies, they are still of a limited and highly-targeted nature. For the mass majority of users, careful browsing practices coupled with up to date antivirus will provide significant risk mitigation.”

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By Lexton Snol
January 20, 2009

LONDON - People spend longer on Microsoft’s website than on Apple’s, according to new data from Nielsen Online.

Nielsen spies on the amount of time people spend on the sites of the top web brands in the world.

Microsoft had more unique visitors (135,876,000) in December 2009 than Apple (63,825,000), and those people averaged over two hours there compared to Apple’s visitors (1.5 hours).
Although beaten in sheer visitor numbers by Google (155,683,000), Microsoft and Yahoo! (130,229,000) Facebook’s 109,905,000 visitors spent an average whopping six and a half hours scanning friends’ updates, photos and silly farming games.

The data in the graph shown here indicates that 63.8 million home and work Internet users visited at least one of the Apple-owned sites, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites.

Original URL http://www.pcadvisor.co.uk/news/index.cfm?newsid=1.0

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By JR Raphael
January 19, 2009

SAN FRANCISCO - Motorola can add one more item onto its list of Droid slogans: Droid does have more expensive hardware than the Nexus One. But only by a small margin.

A new teardown analysis finds Motorola’s flagship Android device has $179.11 worth of components inside. Google’s Nexus One, on the other hand, has $174.15 worth of goodies beneath its shiny shell, according to the same company. That difference is despite the fact that the Nexus One boasts a faster processor and twice the RAM of its Motorola-made contemporary.
Now, does this finding do anything to change the value of the phones from a consumer perspective? Of course not. But for anyone intrigued by Android, it does make for some interesting trivia.

Inside the Nexus One

So here’s the scoop, starting with the Nexus One. Google’s high-profile phone went under the knife earlier this week. The surgeon — a company called iSuppli — reached its $174.15 conclusion by analyzing every piece of hardware inside the phone.

As one might expect, the Nexus One’s processor — the superfast 1 GHz Snapdragon — is its most expensive component, accounting for $30.50 of its total bill of materials. The phone’s display comes in next, with an estimated cost of $23.50. That’s followed by the memory ($20.40), touchscreen assembly ($17.50), camera ($12.50), and then a host of other assorted parts.

Dissecting the Droid

The Droid, in comparison, has a very different bill. According to iSuppli, its most expensive component is its 16GB microSD card, coming in at $35. (The Nexus One is equipped with only a 4GB microSD card; both phones, however, can be upgraded to cards as high as 32GB.)

Following the card is the phone’s 3.7-inch TFT LCD display, which is estimated to cost $17.75. While the Droid’s display is generally regarded as being one of the best on the market, the fact that it’s TFT LCD is likely why it’s lower in cost than the Nexus One’s OLED alternative. You can see more about the differences between those two technologies in my “Nexus One Questions and Answers” report.

Continuing downward, the Droid has a $17.50 touchscreen overlay, $14.25 camera, $14.04 baseband processor, and $12.90 applications processor. The grand total comes out to about $4.96 more than what’s inside the Nexus One.

You can see iSuppli’s full component breakdown for the Droid here, and for the Nexus One here. And if you own either handset, be sure to also click over to “Master Google Android: 40 Tips and Tricks,” my in-depth guide to making the most of your Android experience.

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By Tony Bradley
January 15, 2009

SAN FRANCISCO - Google has unveiled plans today to allow Google Docs to store any type of files, and revealed a new tool from Memeo to enable users to access, migrate, and synchronize files between their desktop and Google Docs. These announcements signify a broader strategy by Google to help business customers bridge the gap between the desktop and the cloud.
Google has been aggressively vying for business customers to adopt its various cloud-based products and services as alternatives to the traditional Microsoft culture: Gmail instead of Exchange and Outlook, Google Docs instead of Microsoft Office, Chrome instead of Internet Explorer, etc.

Even Google, though, as dominant and powerful as they are in many areas of technology, can not ignore the fact that Microsoft occupies a comfortably dominant share of the enterprise messaging and business productivity software segments. As compelling as its products are, Google’s customers still have to operate in and interact with a Microsoft world.

Many customers see appeal in what cloud-based applications and services have to offer, but they are reluctant to trust the cloud. Businesses rely on the availability of messaging and business productivity applications and there have been enough outage stories to give potential customers reason for concern. Trusting all data to the cloud with no local or alternate backups is also like playing Russian roulette.

As much as Google might wish for a mass exodus away from Microsoft, it has recognized that customers can not simply turn off or walk away from Microsoft entirely, and that customers are tentative about putting too much trust in the cloud too soon.

To address those issues, Google has shifted its strategy some and embraced third-party partners to enable customers to take advantage of what Google has to offer in the cloud without giving up the tools and software they use on their desktops.

I interviewed Spencer Chen, director of corporate communications for Memeo, who explained “There have been more than one proofpoint and market research study surrounding how businesses intend on deploying Google Apps. The overwhelming feedback points to a hybrid-model–where [customers] need to continue their investment in office productivity suites like Microsoft Office (since it is such a prevalent standard), but intended on taking advantage of unique online collaboration capabilities that only Google Apps can offer. It really was the best of both worlds for SMBs and enterprises.”

Chen added “Believe me, Google knows this intimately and are leveraging it with customers to gain beachheads into some big customers!”

Allowing users to upload files of any type into Google Docs, and expanding the maximum file size as high as 250Mb for most file types provides users with a means of sharing and collaborating on files that are far too large to be sent via email. The default storage space is only 1Gb, though, so users that plan on heavy use of Google Docs as a file storage or collaboration solution will have to pay Google for additional space.

Memeo Connect for Google Apps lets users migrate and sync data between desktop-based applications like Microsoft Office and Google Docs. Manymoon provides users with an online project management solution. Syncplicity gives users the tools they need to manage files and automate backups.

Each of these partners fills a unique gap in the services provided by Google, and makes it easier for potential business customers to leverage the benefits of what Google has to offer without abandoning the investment in, and familiarity with, existing products and applications.

Chen described the interaction dealing with Google “In our 10-plus months working with Google on this particular initiative, one thing was evident: These are really smart people. Even though their world revolves around being on-demand and online, they were extremely conscious of the complete user experience–online and desktop. They clearly understood that the user experience didn’t merely end when someone closed their browser. We–as a software application company–were surprised…pleasantly surprised.”

The day may eventually come when customers can cut the proverbial cord and sever themselves completely from Microsoft Office if they choose. Until that day arrives, though, Google is taking steps in the right direction to give potential customers the latitude to embrace the cloud without surrendering the desktop.

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