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Tattoo@Home beefs-up 2012 product portfolio

By Fei on January 27, 2012

January 27, 2012

Tattoo, the flagship broadband brand of Globe Telecom, has unveiled its new line-up of broadband offers for consumers that offer superior and customizable speeds and the best value-for-money packages in the market today.

Using the most diverse array of broadband technologies in the country—Digital Subscriber Line (DSL), 4G WiMAX (Worldwide Interoperability for Microwave Access) and GPON (Gigabit-capable
Passive Optical Network)–Tattoo@Home provide stable and flexible connections that give families the best internet experience at home, from parents working or paying bills online, young adults downloading their favorite songs or movies to kids and teens doing research and expressing themselves in multiple ways online. The best part about Tattoo@Home is that the plans are customizable based on the subscribers’ unique needs.

For instance, Tattoo@Home Plan 1099, a DSL and landline bundle, runs of speeds of up to 1mbps. Plus, customers get free NDD calls forever (to Globelines and Globe DUO subscribers) and one month of speed boost for free. On the other hand, Tatttoo@Home Plan 1299 runs on speeds of up to 2 mbps and subscribers get free NDD calls forever (to Globelines and Globe DUO subscribers), one month of speed boost and a free WiFi (Wireless Fidelity) router.

“Our Tattoo@Home offers are the most superior in the market, with compelling freebies bundled with the broadband service. Plus, these plans are unique because customers can customize these via optional speed boost add-ons that provide an additional 1 Mbps of speed during certain times of the day,” said Jurist Gamban, Head of Tattoo@Home Broadband.

Launching its greatest value for money and high-speed broadband plans for the whole family, Tattoo@Home also introduced Ford Supermodel of the World 2010 Danica Flores Magpantay as its newest brand ambassador.

Tattoo, powered by Globe Telecom, has beefed-up its service on the back of the aggressive expansion Globe is currently undertaking on its network infrastructure. The company was the first to launch its 4G WiMax network and GPON (direct fiber optic cable) internet service in the Philippines. Tattoo@Home is also the first to launch speed boost add-ons that allows customers faster downloads of their choosing.

Tattoo@Home, the wired broadband business of Globe grew its subscriber base by 17% year-on-year as of the third quarter of 2011, with close to 300,000 subscribers.

PHOTO CAPTION: Tattoo, the flagship broadband brand of Globe Telecom, launches its newest array of wired broadband offers for consumers. Tattoo@Home also introduced its brand ambassador, Filipina supermodel Danica Magpantay (2^nd from left). Photo shows (from left) Nikko Acosta, Broadband Business Head of Globe Telecom; Jurist Gamban, Head of Globe Telecom’s At-Home Broadband Business; and Dong Ronquillo, Head of the Nomadic Broadband Business of Globe.

Globe Telecom ready to launch iPhone4S on December 16

By Fei on December 7, 2011

December 7, 2011

Globe Telecom has announced the Philippine commercial launch of iPhone4S on December 16, 2011 (Friday). Globe said it would also make available the complete array of Apple mobile devices—from the iPhone3Gs to the iPad2—bundled with innovative plans. Globe has started taking pre-orders for iPhone4S as early as December 1, 2011. To place an order, log on to at http://iphone4s.globe.com.ph/.

Globe President and Chief Executive Officer Ernest Cu reiterated that the company maintains a formidable partnership with Apple, having had an exclusive partnership that began with the launch of the first iPhone in 2005. Its partnership with Apple has allowed Globe to offer best-value deals for the complete iPhone and iPad product suites.

“Apple has been our strong partner since 2005 and this relationship has allowed Globe to provide our customers with the best deals for the complete Apple product portfolio. Backed by several years experience in handling Apple mobile devices, Globe is better-equipped to deal with the specific needs that face iPhone users, particularly in mobile data. We have developed offers and services that cater to the mobile browsing habits of a wide variety of consumers,” Cu said.

As of end-September 2011, Globe postpaid subscribers reached 1.37-M, up 39% year-on-year. The company’s mobile data business is also a key growth driver, with revenues accounting for 52% of total mobile service revenues and growing by 11% to P20.8-Billion, on the back of new, affordable services that promote the use of mobile internet for social networking, search engine and email services.

Gateway to the world from Globe

By Fei on September 17, 2011

September 17, 2011

Globe Telecom recently launched m.globe, an all-in-one mobile portal that allows users to enjoy the best of mobile web in a single platform without the need for an expensive internet-capable phone. Through m.globe, users get instant access to Facebook and Twitter, send and receive e-mails via Yahoo, Gmail or Windows Live, search via Google, monitor account balance, get the latest news and entertainment updates, and enjoy exclusive content on their mobile phones in a snap. Users of Android phones can also download the Android widget for free from m.globe. To access m.globe for free, text M.GLOBE to 2910 or visit http://m.globe.com.ph on your mobile phone now.

Globe unveils PH’s first ROADM and 40G network

By Fei on September 6, 2011

September 06, 2011

Globe Telecom announces the completion of its core data network upgrade to ROADM (Reconfigurable Optical Add-Drop Multiplexer) to support the increasing bandwidth demand of its enterprise customers. This makes Globe the first carrier in the Philippines to deploy ROADM as well as 40G optical links over its Broadband Access Service Network (BAX).

ROADM is the latest technology adopted by Globe, which enables its network to be flexible and cost-efficient when delivering ultra-high bandwidths such as 2.5G, 10G and 40G. With ROADM, Globe is able to respond faster to unpredictable customer demands that require quick turnaround times for provisioning and upgrade. It also assures customers of scalability, as well as enhanced manageability and monitoring of circuits. Furthermore, since ROADM uses optical switching, end-users will benefit from lower latency and higher availability as it bypasses the optical to electrical to optical conversion used in today’s networks.

“We are proud to say that Globe is the first Philippine telco to implement this latest technology on our network, making us globally competitive with world-class carriers,” said Jesus C. Romero, Head of Globe Business. “This breakthrough will provide our customers with increased flexibility and improved performance. Now, our clients can readily expand their network, to run more bandwidth-hungry and highly-sensitive applications combining voice, data, and video.”

“At Globe, our goal is to meet the ever-growing needs of businesses through the latest technologies and ensure that we are well-prepared to deliver the capacity and service quality they require, when and where they need it,” said Grace Jarin-Castillo, Head of Enterprise Segments at Globe Business. “We know that a fast, scalable and reliable data connection is vital to a company’s day-to-day operations, and this latest enhancement allows us to be more flexible to tailor-fit our connectivity solutions to the needs of our enterprise customers,” added Castillo.

This major upgrade further supports the increasing international connectivity and capacity needs of multinational companies, especially the expanding industry of business process outsourcing. With this technology, Globe’s data network can expand to as much as 80 wavelengths x 40G capacity at the core. In addition, Globe ensures resiliency by providing redundant protective data paths to its business clients, enabling more efficient routing of data traffic over the newly upgraded network.

For more information, visit http://www.globe.com.ph/.

Globe Telecom’s Cloud Services attain VMware vCloud Powered Status in the Philippines

By Fei on August 29, 2011

August 29, 2011

Globe Telecom has announced that its cloud computing services have achieved VMware vCloud Powered status, illustrating Globe Telecom’s cloud services are underpinned by VMware’s leading virtualization and cloud computing technology based on VMware vSphere and VMware vCloud Director.

A member of the VMware Service Provider Program (VSPP), Globe Telecom’s VMware vCloud Powered service delivers a set of cloud computing services across a common platform, supporting the largest set of existing applications and offering distinctive application mobility uniquely available from VMware.

“As the telco needs of business customers continue to evolve, we at Globe are ready to provide cloud computing solutions that will allow companies to gain access to the latest technologies without purchasing expensive servers and hardware. As equipment that support operations are outsourced to a virtual environment, our clients can now focus more on making their businesses grow,” said Jesus C. Romero, Head of Globe Business, the unit in Globe Telecom that serves small, medium and large enterprises. “Moreover, with the VMware vCloud Powered status of our cloud services, we reaffirm our commitment to provide superior cloud computing experience as the solutions enabler and partner of the top corporations in the country.”

“The VMware vCloud Powered program enables our service provider partners to differentiate themselves and help them bring their enterprise-class cloud services to market,” Ed Lenta, General Manager, VMware ASEAN. “We look forward to supporting Globe further as it delivers on the agility and performance customers are looking for in the cloud computing landscape.”

Customers of Globe have the ability to move workloads from their VMware vSphere-based virtualized or private cloud environment to the VMware vCloud Powered service and back again. This application portability is a key differentiator allowing customers to achieve the flexibility and security they need while enabling increased IT agility.

Globe sought VMware vCloud Powered validation as part of its ongoing quest to offer enterprises a simple, cost effective transition of workloads into a cloud environment that provides high levels of flexibility and access to the latest infrastructure technologies.

Globe is a leading full-service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services which include mobile, fixed, broadband, data connections, internet, and managed services. Its principals are Ayala Corporation and Singapore Telecom; both acknowledged industry leaders in the country and across the region. For more information, visit http://www.globe.com.ph/.

PLDT track record casts doubt on ‘Unli’ promise

By Fei on June 10, 2011

June 10, 2011

Globe Telecom counsel Rodolfo Salalima recently expressed doubt on the promise of Philippine Long Distance Telephone Co. (PLDT) to maintain Sun Cellular’s ‘unlimited’ or bucket offerings despite the merger between PLDT and Digital Telecommunications, Inc. (Digitel).

“Given PLDT’s track record of unfulfilled promises in the telecommunications industry, it is highly unlikely that they will follow through on their verbal commitment to retain the ‘Unli’ plans,” said Salalima in an interview.

PLDT chair Manuel Pangilinan was quoted in an earlier report as saying that the fear of ending ‘unli’ and bucket pricing schemes are unfounded. He added that PLDT is prepared to make a formal commitment to the NTC to retain the ‘unli’ plans.

This was in response to lawmakers’ and consumer advocacy groups’ concerns about PLDT cancelling ‘unlimited’ plans for text and call services of Sun Cellular immediately after the deal was announced.

“If PLDT cannot fulfill its commitment to the Supreme Court itself, how can we expect it to fulfill a promise that is not binding in law,” stated Salalima, referring to Supreme Court orders for interconnection between telecommunications firms as early as 21 years ago that have yet to be implemented by PLDT.

“We have 31 pending requests for interconnection with PLDT, and only one in Davao has been approved,” added Salalima.

Salalima also referred to Supreme Court cases Republic of the Philippines vs. Republic Telephone Co. in 1996 and Republic of the Philippines vs. Express Telecom Co. in 2002 as examples of PLDT either outrightly refusing interconnectivity agreements or connecting with them but using outlying linkages to block calls.

“Ten or twenty years from now, when the players are gone from the stage, who will remember the promise?” said Salalima. “It all boils down to a matter of trust,” he added.

Globe launches fastest broadband stick in the market

By Fei on June 3, 2011

June 03, 2011

Globe Telecom, through its nomadic broadband brand Tattoo, has launched the fastest broadband stick in the country, allowing subscribers to enjoy internet speeds of up to 10Mbps.

Introducing the revolutionary Tattoo Tonino Lamborghini, the fastest mobile broadband dongle available in the market today, providing subscribers with speeds of up to 5x faster than regular broadband sticks. Tattoo Tonino Lamborghini is the first service offered under the company’s 4G mobile network, the first and biggest in the Philippines, which utilizes the global standard HSPA+.

To date, commercial deployment of HSPA+ has doubled, with presence now available in Mandaluyong, Navotas, Caloocan and Valenzuela. Expansion will continue within the next few months in more cities and areas in Metro Manila.

Dong Ronquillo, Head of Globe Tattoo said, “Finally, the wait is over. Our subscribers can experience the real 4G technology with the new Tattoo Tonino Lamborghini, the pioneering offer under our portfolio of 4G services. We have partnered with car company Lamborghini to brand our latest Tattoo offer. Lamborghini is known for producing the fastest race cars while Tattoo is all about providing the fastest broadband speeds.”

“We are very excited to introduce another innovation from Globe and provide our subscribers with the fastest mobile internet connectivity they thought was never possible. True to our promise of superior customer experience, we are bringing 4G closer to our subscribers, right here, right now with Tattoo Tonino Lamborghini.”

The Tattoo Tonino Lamborghini is exclusively available under Tattoo’s newest postpaid plan. For only P2,199 monthly, subscribers can enjoy surf-all-you-want, high speed broadband access using the Tattoo Tonino Lamborghini broadband device. The package also includes free 200 text messages to Globe/TM. Regular SMS, voice and other services will be charged on top of the monthly fee.

Apart from this newest offer, Tattoo is also introducing faster speeds for its 2 postpaid plans at no extra charge for new and existing postpaid subscribers. Starting June 6, Tattoo Plan 999 subscribers can enjoy internet speeds of up to 3Mbps instead of 2Mbps. Tattoo Plan 1299 subscribers using Tattoo Superstick can maximize surfing on speeds of up to 5Mbps from 3Mbps. Upgrade to a Tattoo MyFi device has also been reduced, now at P100 monthly from P149, available for Tattoo Plan 499 and 999. Tattoo Tonino Lamborghini subscribers can upgrade to a Tattoo MyFi for only P50 monthly.

Get Tattoo Tonino Lamborghini at selected Globe stores in Metro Manila beginning June 1. To know more about Tattoo Tonino Lamborghini and other Tattoo postpaid plans, visit www.globe.com.ph/tattoo.

Globe Telecom Jumpstarts Modernization Project with Emerson Network Power

By Fei on January 25, 2011

January 25, 2011

Emerson Network Power held a contract signing with Globe Telecom to formalize the latter’s acquisition of key solutions as part of Globe’s Power Modernization Project. The project, slated to run until 2012, aims to fortify the network provider’s power systems to improve energy efficiency and reduce overall operating expenses, translating to improved service for Globe subscribers.

Pictured above (L-R) is Rey Lugtu, country manager of Emerson Network Power Philippines; Raymund Mendoza, telecoms business development director, Emerson Network Power Philippines; and Albert M. de Larrazabal, chief finance officer, Globe Telecom.

Out There Media Announces Record-Breaking 2.5 million Consumer Opt-ins in Asia

By Fei on December 12, 2010

December 12, 2010

Out There Media has announced a record breaking 2.5 million consumer opt-ins in Asia within a few weeks of the recent roll-out of its next generation permission-based programs with Maxis and Globe Telecom.

“This is an outstanding achievement for Out There Media to surpass the mobile advertising opt-in record within such a short period of time after the partnership announcements in Malaysia and the Philippines , respectively. It reflects a trend in Asia where advertisers are increasingly committing to the mobile medium to optimise their consumer outreach and consumers are starting to see value in such campaigns,” said Kerstin Trikalitis, CEO of Out There Media. “By integrating the opt-in service into the mobile advertising program, Out There Media is offering enhanced consumer privacy and customized services. Consumer reaction to such offerings is extremely encouraging and we see a huge growth potential for mobile advertising in Asia .”

In October 2010 major brands including HSBC, McDonald’s and Unilever have committed close to US$4 million in advertising spend on the mobile channel in the Philippines for the permission-based mobile advertising programme by Out There Media and Globe.

“Total mobile advertising revenues in the Asia Pacific region are forecast to rise around 17.0 percent a year for the next 5 years,” says Nicholas Khoo, Senior Consultant, Frost & Sullivan. “Surveys show opt-in acceptance as relatively high in the region- up to 50% with minor incentives. We think the model has a couple of things going for it. It alleviates major intrusiveness and some privacy issues and shows the sort of courtesy likely to appeal to consumers, to advertisers looking at mobile as a platform to enhance brand engagement and performance and to operators worried about the potential negative impact on theirs. The establishment and maintenance of trusted environment may prove to be a core competence as mobile media develops.”

The recent HSBC Red MasterCard campaign launched in the Philippines in October, 2010 to drive uptake of HSBC’s women’s card has been a great success. This SMS opt-in campaign that offered reward of complimentary shoes to consumers who registers for the card, has been one of the most receptive campaigns in the Philippines . It achieved a significant conversion rate of 14.5%, where 40.1% of the subscribers had responded to the initial key message and 36.3% had provided their personal details during registration. The MMS video ad campaign in Malaysia to create awareness and drive footfall to BMW Innovation Days also yielded impressive results and generated the best click-through rate (CTR) of 50.4%.

Brands and advertisers have traditionally exercised caution in experimenting with the mobile channel, preferring to adopt a wait-and-see approach. However, the recent commitment of the top brands in the Philippines and Malaysia , and case studies like the HSBC campaign shows a clear indication towards a changing mindset and the immense opportunity for mobile advertising in the region.

Alive in cyberspace with Globe Tattoo

By Fei on June 22, 2010

June 22, 2010

Cyberspace nowadays means a lot of different things to people from all walks of life. It could a party place to meet and greet friends, a venue for dating, a not-so-private journal for your deepest secrets or a springboard to 15 minutes of fame. Prepaid mobile and broadband brand Globe Tattoo, adds to the list of things that can be done using the internet—an on-demand concert hall.In partnership with internet television site Pelicola.tv, Globe Tattoo launches Alive Out There, a series of never-before-seen concerts released exclusively online. Alive Out There gives you front-row seats to an online experience you won’t soon forget.

Alive Out There is the first-ever online concert series available exclusively at www.pelicola.tv, which the diehard rockers can access and easily pay for using a Globe Tattoo Mobile Phone or Broadband USB, Globe GCASH or via credit card. Concert party-philes can also watch Alive Out There via MultiCam, Pelicola.tv’s pioneering multi-angle camera technology–a feature never before seen in the Philippines, which gives you four camera angles to choose from and lets you switch from one angle to another on the fly, so you don’t miss a thing.

Concert Passes are available for just P60.00. But to catch all three performances, a Season Pass is just P150.00.

Along with the concert footage, you can also get access to behind-the-scenes video such as band rehearsals and interviews with the musicians. Although the videos are not available for download due to piracy concerns, viewers have two full days to enjoy the performance as much and as often as you want via the Pelicola.tv website.

The first Alive Out There concert features Pinoy rock demigods Urbandub. In a nostalgic look back at a decade of making music, the hard-rocking Urbandub showcases their greatest hits, then ups the ante with unique first-ever jams with DJ Fastpitch, guitarist Rusell Manaloto, percussions group Kadangyan and classical string quartet Manila String Machine. The band will also perform a completely stripped-down version of the classic 2003 tune “A New Tattoo” from their second album titled Influence, featuring vocalist Gabby Alipe and the 4-string quartet.

“Alive Out There is a testament to what Pelicola.tv stands for. We want to produce gourmet video content that’s groundbreaking in concept, execution, and experience. As an online concert that can be watched via a live, multi-angle feature, Alive Out There is exactly that. And it gets better and bolder with each succeeding concert,” says Pelicola.tv founder and Executive Producer Noel Guevara, “Alive Out There is a realization of our goals. Quite literally, we couldn’t have done this without Globe Tattoo. This show would not have become a reality without the combined infrastructure, experience, determination, and inventive minds of Pelicola.tv and Globe Tattoo.”

The producers also announced that a full 720p HD option of the concert will soon be added as well, which will be available at no extra charge.

“What makes Alive Out There the perfect vehicle to reach music-loving Tattoo users is the combination of great music and the internet as the venue where people get to enjoy everything they are passionate about,” says Globe Tattoo Brand Marketing Head Manny Escosa, “Music is a huge passion for our Tattoo customers, and we want to give them a unique experience, something no one’s ever done before, by giving them an all-access pass to watch their favorite bands online.

Rock on with Globe Tattoo’s Alive Out There concert series by visiting www.pelicola.tv/aliveoutthere or texting ALIVE to 2363.

For information: Yoly C. Crisanto, Head, Corporate Communications Division, Globe Telecom. Or call 7302627, fax 7393075.