December 16, 2009

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity, has engaged Rice Communications as its PR agency for Southeast Asia (SEA).

Rice will work with Emerson to raise awareness of their latest IT infrastructure and telecom technologies that enable efficiency without compromising availability. Part of their role includes strengthening the company’s profile in key market segments in IT and telecommunications as well as emerging audience groups.

“Rice comes with extensive knowledge of the ICT market and by working with them we can effectively communicate our solutions and services to our market. Aside from their capabilities, we look forward to leveraging their understanding of Emerson’s business and goals,” said Katrina Tirante, SEA marketing manager, Emerson Network Power.

Rice Communications will work with the company’s Asia Pacific marketing team in six key markets in the region, namely: Singapore, Malaysia, Thailand, the Philippines, Vietnam and Indonesia.

“As a full-service consultancy, we have been proving strategic, insightful and customized professional communications services to our clients, both on a global and regional scale. We accomplish this through a combination of professional skills and extensive knowledge in the ICT industry, “said Sonya Madeira Stamp, managing partner, Rice Communications. “With Emerson, we intend to work hand-in-hand in strengthening their communications efforts and support them on various in-market initiatives they will be rolling out over the coming months.”

Based in Singapore, Rice was established in January 2009 and is headed by Sonya Madeira Stamp, who has over 15 years of experience in communications.

October 7, 2009

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity announced the promotion of John Parikh to director of product management for its Liebert products in Asia.

This newly created role brings product management and pre-sales technical services together for the first time. “The centralized tech services (CTS) function gives me a very direct access to what our customers are dealing with in a very detailed sense,” says Parikh. “All projects are course through CTS to ensure best practice and best TCO concepts prevail but at the same time I get to see hundreds if not thousands of variations on infrastructure challenges from around Asia. This puts me in a very well informed position from a product development and management perspective.”

According to Parikh businesses are presented with numerous IT solutions available yet are still challenged in choosing the right match for their problem. “Organizations need to identify first the critical areas of the business they want to improve. Once that’s been determined, they can work with closely with a solution provider to determine technologies and initiatives that are best suited to help their company achieve better outcomes,” says Parikh.

With today’s market conditions and cost-cutting measures, the demands to do more with less is clearly evident in many IT organizations. Parikh says that Emerson has energy-efficient products and services that can address this challenge. ”Our commitment to reducing energy consumption is best illustrated via our Energy Logic framework, where applied in total, a reduction in data center energy consumption of over 50% is achievable,” says Parikh. “In addition to this, we have been working with customers on a new measure for infrastructure efficiency called Compute Units per Second (CUPS), that really helps customers model the benefits (and pitfalls) of different IT infrastructure approaches.”

Emerson’s product portfolio includes uninterruptible power supply systems, surge suppression, precision cooling, racks and enclosures and monitoring technologies and service that businesses rely on to manage growth and realize cost and operational efficiencies.

Parikh has more than 18 years of experience in product management, marketing and technical development. He has a master’s degree in Business Administration from the Indian Institute of Management. He is based in the Philippines.

October 7, 2009

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity announced the promotion of Pär Larsson to technical director for the DC power business (also known as Energy Systems) in Asia.

In this role, he will be responsible for driving the development of the DC power solutions portfolio and accelerating the company’s market leadership in the telecom space. “I believe in our capability in solving problems both quickly and comprehensively,” said Larsson. “When it comes to taking care of our customers, I make sure that the performance of our technical and services side are closely related to our customers’ requirement.”

Larsson has been with the company for almost 10 years. Prior to joining Emerson Network Power, he was the DC power specialist for Ericsson in Sweden, the USA, China and the Philippines, and business line manager for technical support and service in the Southeast Asia region.

“Over the past few months, telecom operators have been increasing their efforts to improve customer experience and raise their operational efficiency levels to achieve true economies of scale,” observed Larsson.

He adds that the tough competition is making telecom operators realize that they need to retain subscribers through enhanced customer services such as deploying next-generation, high-speed networks.

“These network developments require supporting infrastructure. Telcos need to boost their power infrastructure to meet broadband and wireless service demand,” said Larsson.  “About 50% of a network operator’s OPEX come from power consumption alone and about 10% of that power is wasted due to power conversion inefficiency.”

He said that Emerson Network Power has developed a number of energy-efficient solutions that reduce total cost of ownership while at the same time making communication technology more accessible to more people. “Our products and solutions are not only about maximizing the performance of the equipment; we also focus on the reliability and availability of the systems which will benefit our customers technically and financially. We are offering high efficiency rectifiers for DC power solutions which will go with our customers’ plans to deploy next-generation networks.”

One of Fortune’s most admired companies, Emerson is an established name in network reliability. It provides operators and OEMs stability through its most reliable Netsure DC power platform – over a million Netsure systems are in the field.  This year, the company launched the industry’s most energy-efficient rectifier – the eSure rectifier – that solves customers’ toughest problems Backwards compatible with existing Netsure 701 equipment, the eSure has an efficiency rating approaching 97 percent and provides cost-saving benefits without compromising reliability

Larsson has a bachelor’s degree in telecom and electrical engineering from the TGÖ, Sweden. He is based in Australia.

September 25, 2009

Emerson Network Power has announced the promotion of Katrina Tirante to marketing manager for Southeast Asia.

The promotion reflects her exceptional contributions and achievements in many aspects of the marketing communications function. With the support of her team, she has been instrumental in the development of marketing and sales collateral, online resources and tools and, branding and outreach programs. Her dedication enabled the business to extend its marketing reach in the region and communicate a consistent message to its customers and partners.

Tirante will manage Emerson Network Power’s already extensive marketing activities in Southeast Asia. Working closely with customers, partners and Emerson country business leaders, she will be responsible for the rollout of programs that address Emerson’s key market segments in IT and telecommunications as well as for emerging audience groups.

“Our core ITC markets are ultra dynamic, they continue to rely on infrastructure partners such as Emerson to enable new technologies, new paths to efficiencies as well as better total cost of ownership position,” says Tirante. “And as a consequence, our business throughout the region continues to grow. My focus will be in three basic areas; bringing the value of our enterprise IT experience to the small and medium business (SMB) market, working with our telecom operator customers on OPEX and efficiency improvements and continuing the focus in enterprise on energy but very much via the rollout of our next-gen ITC infrastructure program.”

“I am excited to move to a position that brings me closer to our customers. Marketing at Emerson Network Power is really about developing a conversation with our customers and markets,” says Tirante. “I have a story to tell but, more importantly, for me is to listen to our customers first. Our approach at Emerson is about solving problems it has shaped our portfolio of products and services as it has shaped our go-to-market model. It’s my responsibility to understand current and emerging challenges in SEA and then tell ITC professionals how Emerson resolves them.”

Katrina holds a bachelor’s degree in communications technology management from the Ateneo de Manila University and a master’s degree in business administration from the University of the Philippines. She is based in the Philippines.

September 22, 2009

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity announced the promotion of Arunangshu Chattopadhyay to power product and engineering manager for Asia.

Chattopadhyay is a seasoned industry expert in the power quality solutions field. He joined Emerson in 1990 and has been involved in the development and design of customized solutions for customers’ most complicated power issues throughout the region. Working with a team of design engineers that form the core of Emerson Network Power’s centralized technical services, he ensures that all design systems provide customers the appropriate power availability and efficiency for their business processes.

Chattopadhyay observes that IT organizations are increasingly focused on energy as more than just a “green initiative” but also as a cost reduction opportunity. Before purchasing IT equipment, decision makers need to consider the cost of powering the equipment along with traditional attributes, such as reliability, scalability and flexibility. He further states that it’s not only because power costs are skyrocketing but IT organizations are becoming concerned about their return on investment and are beginning to look more heavily at energy-efficient features and design configurations that offer a higher degree of equipment utilizations for their facilities.

“Decisions are leaning more toward early replacement of old equipment in favor of more energy-efficient devices. Companies that keep their energy strategy moving forward experience attractive paybacks, “says Chattopadhyay.

“Using high-efficiency power supplies, power management, innovative cooling solutions, sizing them up to actual load and configured for improved utilization increases efficiency. Emerson Network Power’s new power product technology platform has taken a lead role in creating a new industry standard that delivers 96 percent efficient power uninterruptible power supply (UPS) products within the boundary of on-line double conversion UPS technology” says Chattopadhyay, noting further “thereby improving data center efficiency, which in turn enables companies to save on operating costs without compromising availability.”

“Over the years, Emerson Network Power has been the recognized industry leader in reliability. As we leverage our extensive experience in the global deployment of enterprise solutions, we develop and deploy integrated best-of-breed solutions that enable our customers to get more out of their mission-critical facilities,” says Chattopadhyay.

He holds a bachelor’s degree in electrical engineering from the Jadavpur University in Kolkata, India. He is based in the Philippines.