It was business as usual at BroadcastAsia2009 and CommunicAsia2009 this week as 54,354 attendees congregated at Asia’s largest media and infocomm trade event. Of the total number of attendees, 49% came from outside of Singapore, hailing from about 100 countries and regions across Asia-Pacific, Europe, US and the Middle-East.

Spanning 58,000 square metres, the exhibitions featured 1,923 exhibiting companies from 60 countries and regions. The shows saw a total of 34 group pavilions, with countries like Belgium, Brunei Darussalam and Vietnam participating for the very first time.

Exhibitors were pleased with the event, citing the opportunity to network and discuss business deals with high quality visitors as the key reason.  “BroadcastAsia2009 and CommunicAsia2009 is clearly the most important platform in the Asia Pacific region for the industry to launch products, make announcements and network.  We are encouraged by the positive feedback from exhibitors.  80 per cent of exhibitors have already indicated that they will be participating in the shows in 2010,” said Mr Stephen Tan, chief executive of show organizer, Singapore Exhibition Services.

Quality customers at BroadcastAsia2009

Long time exhibitor of the show, Panasonic, was pleased with the business opportunities made at BroadcastAsia2009. Panasonic Systems Asia Pacific’s assistant general manager for its Broadcast Regional Operation Centre, Max Khang said, “This year celebrates our 10th year at BroadcastAsia. SES had gone the extra mile to create more potential client interaction opportunities for Panasonic, creating an unexpected increase in sales revenue for us.”

Panasonic’s success at the show was fuelled by their full High-Definition (HD) 3D mini theatre. The HD 3D 10-minute movie saw a constant string of viewers throughout the four days, and had many people talking about 3D in HD broadcasting as the new frontier.

Another satisfied exhibitor is Playbox, one of the world’s leading innovators and manufacturers of IT-based television technology. “Playbox is an international organization and we are gradually expanding our Asian presence. While this year’s economic climate has proved to be a challenge, we are indeed pleased that we’ve not only managed to garner new customers at BroadcastAsia, at the same time, our booth has been overcrowded with visitors on a daily basis,” said Peter Petrov, Playbox’s advertising manager.

The spotlight was on the Singapore Pavilion at BroadcastAsia. With more than 20 local companies taking part for the first time, interactive digital media was one of the main features. One such project is “Wish Singapore” developed by PGK Media. Making its debut at this year’s National Day, the gigantic floating LED cylindrical display will feature Singaporeans’ well wishes at Marina Bay.

IPTV in the spotlight at BroadcastAsia2009 International Conference

A hot topic at the conference this year is IPTV. Although IPTV is not a new idea, the challenge now is reinventing it into a more compelling feature. The day long discussions, chaired by David Wood, Head of Emerging Media at the European Broadcasting Union, talked about the technical issues surrounding IPTV, and business opportunities such as how IPTV can differentiate itself from other TV services.

The session also looked at how advertising revenues can be derived from operating an IPTV service. Participants at the IPTV session explored the possibility of combining IPTV’s Video-on-demand features with internet features such as social networking sites and virtual sites. The topic of discussion was also whether this would be successful, as participants also felt that internet-based content often lack the right business models.

Worldwide and regional launches at CommunicAsia2009

This year, crowds at CommunicAsia were treated to a range of new launches, including the latest mobile devices from the industry’s market leaders. At the show, LG unveiled its Crystal GD900, the world’s first transparent phone, while Samsung introduced its next era of smartphones in a worldwide launch. The highly-anticipated, new Samsung Jet supports the latest smartphone features which include multi-task manager and Microsoft Exchange ActiveSync, bringing user-friendly menu navigations in a sleek and compact design. Garmin and ASUS also leveraged on CommunicAsia’s high profile to launch its first ever collaboration, the Garmin-ASUS nuvifones G60, a smartphone with location based capabilities.

With green revolution taking centre stage this year, CommunicAsia saw over 40 companies showcasing their green solutions. Indian vendor VNL took this opportunity to launch the world’s first 100% solar-powered GSM base station while companies such as ZTE and Samsung introduced handsets made from recycled materials.

“CommunicAsia provided the perfect platform for the Broadband Forum to promote the strength and progress of the broadband subscriber growth worldwide.  It also gave us the opportunity to meet and educate an influential level of executives throughout Asia” said Robin Mersh, chief operating officer of the global consortium.  The Broadband Forum announced the latest broadband statistics, which showed Asia leading the way with broadband connections, jumping by a third compared to 4% growth globally.

Results for NAVTEQ‘s second annual Global LBS Challenge for the Asia-Pacific region was announced at CommunicAsia2009.  Japan-based Navitime took the grand prize for its application of the same name, bagging over $557,500 in cash, tools and data licenses and handsets from NAVTEQ.  Thomas Tierney, developer alliance manager for NAVTEQ said this year saw a wider variety of categories and some new technologies like the ability to pan and tilt maps with the handset and geo-tagged handset broadcasting.

Discussing business strategies at CommunicAsia2009 Summit

The CommunicAsia2009 Summit attracted an impressive 700 delegates and saw an exciting line-up of up-to-date topics in the infocomm industry.  The attendance by heavyweight speakers provided delegates with powerful insights to addressing the most current issues faced in today’s global marketplace.

At the CEO Perspectives which kicked off the summit, telecommunications bigwigs shared about the need to invest in their networks, go all-IP and embrace their competition in matters like infrastructure sharing.  Dato’ Zam Isa, Group CEO of Telekom Malaysia asserts that the business model for telcos is not about voice anymore. “You have to change your mindset and move up the value chain and become an enabler of any-to-any services,” he said.

A boost for the region’s CG industry

Held in conjunction with BroadcastAsia2009, CG Overdrive 2009 saw a line up of elite CG artists from world famous studios speaking at the conference and Professional Tracks, which are lecture-style workshops that impart specific skills to CG professionals. The sessions gave participants an opportunity to interact with industry big names from Pixar, Lucasfilm Animation Singapore, and even renowned concept development visionary and illustrator, Craig Mullins. In its fourth edition, CG Overdrive has grown with the increasing demand for local content from Singapore by bringing in a stellar group of speakers who are gurus in their specialised fields of CG to share their expert knowledge with participants.

Public-Private partnerships for e-government initiatives

The inaugural iGov Global Exchange drew 600 leading e-Government experts from 27 countries to discuss opportunities and challenges in developing successful e-Government programmes.  Singapore’s senior minister Goh Chok Tong shared about good governance in his 45 years’ experience in government at the opening of the iGov Global Exchange. Urging the public sector to open up e-government platforms to the private sector, he said that government agencies should take the role of facilitator and enabler, and evolve from “being the sole provider of services to being a provider of a platform”.

Speakers from the industry and various government agencies shared their experience on implementing e-Government initiatives in countries including Canada, France, Hong Kong, Italy, Philippines, Saudi Arabia, Singapore, the UAE and the United States. In addition, the programme for delegates included visiting the iGov exhibition at CommunicAsia and site visits to some of the government infocomm projects in Singapore.

In addition to expanding their Omnia phone into a full series and the unveiling of their latest of smartphone Jet, mobile phone provider Samsung has reinforced its leadership in the high megapixel cameraphone market by introducing the Samsung Pixon12 (M8910) – the world’s first 12-megapixel camera phone with full-touch screen – during CommunicAsia 2009 this week.

A response to today’s consumers who demand robust camera features in their mobile phones, the Pixon12 comes packed with a host of functions which enable consumers to easily capture, browse and share their images on the move – all on a brilliant full-touch 3.1-inch AMOLED screen.

“The Pixon12 is a testament to how Samsung’s ongoing consumer research enables us to develop groundbreaking products that do not just meet but surpass our customers’ expectations. Speedy access to the camera mode, fast shutter speed and quick browsing are some of the key factors consumers are looking for in their mobile phone cameras” said JK Shin, executive VP and head of Mobile Communication Division at Samsung Electronics. He added, “We are very pleased to introduce the world’s first 12-megapixel camera phone that holds the answer to these pressing consumer needs.”

Instant Shoot
The Samsung Pixon12 enables users to take perfect pictures quickly and easily, thanks to a Dedicated Camera Power Key which gives users fast one-touch access to the camera function. Once the camera is turned on, users can aim and snap, capturing images as fast as today’s advanced digital camera. Samsung Pixon12 also features fast image saving for next shot, so users can move to next shot within around two seconds.

With Touch Auto-Focus (AF) tracking, users can simply select focus point with the touch of a finger, after which the AF function will automatically follow the object, keeping it in focus even as it moves across the screen. Moreover, Smart Auto feature allows users to capture the perfect images as the camera automatically changes the scene and mode based on its object, background and lighting.

Images taken on the Pixon12 are worth showing off to friends and loved ones as they boast digital camera quality thanks to the phone camera’s superb lens and Xenon flash.

The 28mm wide angle lens also allows a better perspective and more full capture of a scene for consumers.

Instant View
After they are done snapping, users can re-live and enjoy the pictures on the Pixon12′s brilliant 3.1-inch AMOLED screen. It boasts a contrast ratio of 10,000:1 while providing power-saving features which increase battery life.

Finally, the Pixon12 enables easy photo organization and management with multiple ways of sorting – by tags, file names, ratings, and time. In addition, the multi-selection feature enables users to pull up images in groups rather than one by one, making viewing and editing photos much easier.

Instant Share
With Samsung Share Pix, the Pixon12 lets users easily upload images and videos to popular social networking sites such as Facebook, Picasa, Flickr, MySpace, Photobucket, Friendster – a breeze. Add to that, the phone’s high-connectivity functions including Wi-Fi and HSUPA capabilities mean that user’s photos can be shared to their friends in no time.

The Samsung Pixon12 will be available from end of June in European countries and it wil be expanded to other regions in August.

During CommunicAsia 2009 held this week, Samsung showcased its latest smartphones at – the Omnia II (I8000), OmniaPRO series (OmniaPRO B7610, OmniaPRO B7320) as well as the OmniaLITE (B7300). Featuring cutting-edge technology, these mobile devices will strengthen Samsung’s leadership in the smartphone market.

The new Omnia smartphone line-up follows the success of the very first flagship ‘Omnia’ phone, Samsung’s milestone Open OS model which was launched at CommunicAsia last year. With the introduction of its new Omnia smartphone series, featuring diverse functions for a wide range of user needs, Samsung truly offers a variety of smartphones for everyone – from those seeking entertainment to business users to light users.

All-in-one Redefined: Omnia II (I8000)

The Omnia II is designed for the smartphone user who demands an enhanced and convenient multimedia experience featuring Windows Mobile 6.1 Professional.

Featuring the world’s largest 3.7-inch AMOLED display with crystal-clear WVGA resolution, the Omnia II offers optimized screen clarity, even under the day light.

Complete with larger icons and a simpler structure, Omnia II’s user interface has been deeply customized to provide touch-optimized usability. Also, innovative TouchWiz 2.0 User Interface and 3D effects make enjoying multimedia and multi tasking convenient and fun. Advanced R Touch (Resistive Touch) enables faster, more accurate touch response for a user friendly touch experience.

The much improved display and user interface make it even more pleasurable to enjoy the rich multimedia functions of the Omnia II, including its DVD-like(480p) video recording/playback, smooth Internet browsing as well as interactive 3D games. Users can also access and download content speedily while on the move thanks to the Omnia II’s HSUPA 5.76Mbps, HSDPA 7.2Mbps and Wi-Fi capabilities. Generous memory up to 48GB lets users store more of their favorite content for on-the-go access.

The Work-Life Balance Winner: OmniaPRO B7610

With separate mode for Work and Life, the OmniaPRO B7610 boasts features optimized for both work and play, helping users maintain work-life balance. Matching balanced performance with balanced design, the hybrid Touch/QWERTY form offers users greater versatility and ease of use.

At work, enjoy push e-mail for multiple accounts as the OmniaPRO B7610 supports multiple corporate e-mail solutions, as well as the Microsoft Office Suite so you can view and edit their documents on-the-go.

Users also have access to a PC-like Internet browsing experience with Opera 9.5 and fast data transmission thanks to HSDPA and Wi-Fi connectivity features.

At play, users can capture their favorite moments with the OmniaPRO B7610′s 5-megapixel camera with smile shot, or enjoy multi-codec supported high quality video with a brilliant AMOLED display. A-GPS with navigation support also ensures that users never get lost while travelling to their next destination.

The Personal Assistant Perfected: OmniaPRO B7320

With its compact design and ergonomic QWERTY keypad, the Samsung OmniaPRO B7320 is a portable messaging center which lets users carry their inbox with them wherever they go, with corporate push e-mail support.

For those who value networking and maintaining relationships, the OmniaPRO B7320 boasts social networking applications like Facebook and MySpace as well as instant messaging support for MSN, Google Talk and Yahoo Chat.

Additionally, features such as a 3-megapixel camera, FM radio with RDS and Wi-Fi also enable users to be entertained wherever they go.

Simple All-rounder: OmniaLITE (B7300)

The OmniaLITE is designed for users who demand an easy smartphone interface with full support of multimedia, internet, and business features. TouchWiz 2.0 User Interface and downloadable online widgets make it highly user-friendly, while its 3D multimedia player interface provides and enhanced entertainment experiences.

OmniaLITE comes packed with a host of powerful business tools and multimedia features. Users have multi-push e-mail access and the Microsoft Office Suite lets users edit and view their office documents on the move. Opera Browser and HSDPA & Wi-Fi connectivity let users access the net with ease and speed.

Additional features like multi-codec supported high-quality video experience, 3MP camera, and A-GPS deliver the complete all-in-one mobile experience.

Nokia Siemens Networks has won the Frost & Sullivan Telecom OSS Vendor of the Year award in recognition of its strong growth and performance across Asia Pacific during 2008.

“Nokia Siemens Networks’ success in Asia Pacific is evident from the deployment of its OSS solutions with a large number of service providers across the region.” said Kamlesh Kalwar, senior industry analyst, Asia Pacific ICT Practice, Frost & Sullivan. “The company’s customer-centric approach, in-depth knowledge, supporting software, solution designing and system integration has enabled it to deliver high quality services and enhance customer experience.  In addition, its strong multivendor OSS offering and OSS integration and consulting services have helped service providers not only achieve customer-centric OSS transformation but also reduce integration costs.”

Frost & Sullivan Asia Pacific ICT Awards is an annual event held to recognize the performance of companies and individuals in the ICT industry in Asia Pacific. This year, awards were presented in 30 categories, with nominees being evaluated on financial and technology criteria – including revenue and revenue growth, portfolio diversity, major wins, key achievements, infrastructure design, service assurance and service fulfillment.  The winners were selected by a panel of judges hailing from Asia Pacific’s ICT market.

“This award is significant to us as we have been investing heavily in the areas of OSS, Service Management and Charging and Integration to help communication service providers achieve higher operational efficiency.” said Abhay Kumar, head of Operations and Business Software, Asia pacific, Nokia Siemens Networks.

Christian Frederikson, head, Asia Pacific, Nokia Siemens added, “The award validates our efforts towards driving greater customer satisfaction.  We remain committed to providing innovative solutions that continue to raise the bar on enriching the customer experience.”

As a major player in the global mobile industry, LG has introduced its latest innovative handsets and strategic direction for the year at CommunicAsia 2009 in Singapore. The phones at center stage include the company’s new 3D S-Class graphic user interface which debuted in the LG Arena (LG-KM900) earlier this year and would cover the convergence, style and entertainment segments. These include the LG-GM730 smartphone, the world’s first transparent LG-GD900 Crystal and the full touchscreen eight-megapixel Viewty Smart (LG-GC900) camera phone.

“The new handsets LG will be showcasing at CommunicAsia 2009 are each designed to meet customer needs in different ways but all share our easy-to-use 3D S-Class User Interface,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “These top-of-the-line phones, like all of our devices, are based on insights from consumers. Turning customers’ ideas into reality is what we do well at LG and it’s emphasized in our theme at this event, ‘No Longer Just an Idea.’”

The LG-GM730 is LG’s new flagship smartphone, which is the result of a strategic partnership with Microsoft. The combination of the Microsoft’s Windows Mobile 6.1 with LG’s S-Class User Interface provides easier access to the powerful smartphone’s myriad features including easy to use e-mail and organization tools. The slim, 11.9 mm LG-GM730 is the first of several smartphones that LG will release in Asia this year.

The LG-GD900 Crystal is the world’s first transparent phone and also the first to use LG’s next generation touch technology. Its fully transparent Crystal Touchpad appears at first to be just an alphanumeric keypad but it actually doubles as a touchpad. It can be used exactly like the trackpad on a laptop computer but also recognizes handwriting, responds to multi-touch commands and offers a new way of navigation called Gesture Command. Using Gesture Command, users can switch instantly among applications by simply drawing one of 12 easy symbols on the Crystal Touchpad.

One of the most talked about phones this year among LG’s stable of products has been the Viewty Smart (LG-GC900). This phone follows in the footsteps of the original Viewty (LG-KU990), a five-megapixel camera phone that sold more than seven million units. The new model features an eight-megapixel sensor and Intelligent Shot Mode that makes it easy to take great pictures by automatically analyzing scenes and adjusting camera settings accordingly. This type of technology is rare on even high-end standalone digital cameras. LG has specially tailored its S-Class User Interface to make using the new Viewty Smart as easy and intuitive as possible.

Samsung has unveiled the latest in mobile handset innovation, Samsung Jet, at a series of global launch events in London, Dubai and at Singapore during CommunicAsia2009 this week. This handset enjoys the benefits of both advanced features of a smartphone and the easy-to-use user interface of a conventional mobile phone.

With a tagline that declares ‘Smarter than a smartphone it supports the latest smartphone features including a multi-task manager and Microsoft Exchange ActiveSync which brings user-friendly menu navigations in a sleek and compact design.

It has the pioneering 3.1-inch WVGA AMOLED display which offers vivid and colorful full touch mobile experience; the WVGA AMOLED screen technology provides a resolution that is four times higher than a WQVGA screen. Its 800MHz application processor delivers optimum speed and stunning performance, making Jet the fastest touchscreen handset on the market today.

With its eye-catching brilliant screen, Samsung’s latest TouchWiz 2.0 user interface gives an unrivalled user experience and includes iconic new features such as motion UI, smart unlock, customizable widget screen, which are all perfect for managing your life at work and at play.

Samsung’s Dolfin Internet browser is designed to let users surf the net and access popular websites, especially social networking sites, with ease and speed. The browser enhances the mobile internet experience by allowing users to view up to five web pages simultaneously and bookmark their favourite Web sites as widgets on the phone’s homepage. A built in ad-blocker, multiple downloading and background downloading feature, and multi-purpose address field, further enhance the experience while

Dolfin’s unique one finger zoom enables users to zoom in and out of web pages using only one hand.

“Samsung Jet provides a seamless and unrivalled mobile experience as a result of our accumulated technology leadership and pursuit of perfect craftsmanship.” says JK Shin, executive VP and head of Samsung’s Mobile Communications division. “Our aim is to deliver ultimate satisfaction to our consumers and I believe that Samsung Jet answers the calls of today’s mobile users who want smart features and easy-to-use user interface. This product perfectly reflects our consumer oriented strategy.”

Unlike many smartphones that sacrifice features for form factor, Samsung Jet packs all of these into a sleek body and super cool frame. Samsung Jet also boasts a host of multimedia features including a five megapixel camera, built-in GPS, DNSe & SRS Sound Effect technology for superior sound quality, and DivX and XviD video support for hassel-free video downloading and viewing.

Specifications

CommunicAsia and BroadcastAsia maintains its position as the largest and most comprehensive infocomm and media event in Asia, featuring 1,923 exhibiting companies from 60 countries and regions from across the globe this year, despite the uncertain economic climate.  Industry professionals from across the Asia Pacific will get to experience the latest technologies and most innovative solutions. The exhibitions span 58,000 square metres of show floor, the equivalent of almost 12 football fields.

The shows see strong participation from national and regional groups, with pavilions from Belgium, Brunei Darussalam and Vietnam on show in CommunicAsia2009 for the first time and a new Belgium pavilion in BroadcastAsia2009.  Together with stalwart groups from Australia, Canada, China, France, Germany, India, Indonesia, Ireland, Italy, Korea, Malaysia, New Zealand, Norway, Philippines, Singapore, Spain, Sweden, Taiwan, UK and USA, there are a total of 34 group pavilions this year.

CommunicAsia remains the choice platform for product launches and announcements and international brands, including BlackBerry, Garmin ASUS, Globecast, Harmonic, Huawei, Intelsat, LG, NAVTEQ, Samsung, Yahoo! and ZTE will be making regional and worldwide launches at the show.  Within the iGov area, exhibitors such as Accenture, HP, IBM, Ministry of Finance Singapore, IDA and IDA International, NCS group and ST Electronics will showcase e-Government solutions such as healthcare, education, security, e-service delivery to citizens and businesses, and urban development.  Visitors can also look forward to exciting displays from market leaders like Conax, Canon, Digital Video Broadcasting, Fujinon, Google and Harris and Panasonic at BroadcastAsia.

Held concurrently with the exhibition, the four-day CommunicAsia2009 Summit focuses on infrastructure technologies and offers insights into how enterprises can leverage on them to increase profitability.  The Summit features a balance of business issues and technology topics and delegates can look forward to hearing from over 100 industry heavyweights.

A new inclusion this year is the Next Generation Broadband Forum which will discuss issues operators face as they seek to meet the increasing consumer demand for bandwidth connectivity.  One of the recent significant developments in the global broadband landscape is the emergence of national broadband networks as governments recognise the potential of infocomm technology as a driver of a country’s economic growth and competitiveness.

Also making a debut is Green Telecoms, which focuses on rolling out green networks and green data centres to achieve energy efficiency and improve business profitability.  Key industry topics in mobile and wireless technologies from HSPA to LTE to WiMAX will also be addressed, and the business challenges and opportunities explored.

At BroadcastAsia2009 International Conference, Obama presidential campaign’s external online director Scott Goodstein will speak on how his team effectively used interactive digital media such as mobile broadcasting and social networking communities to engage voters.  He will also discuss how industry players can bank on new media applications and create add-on opportunities to generate additional revenue streams for their broadcasting businesses.

The conference features a line-up of prominent industry speakers and professionals discussing the future of broadcasting, in areas of IPTV, New Media and Mobile Multimedia.  Delegates will also learn how forced reassessment and changes in the industry brought about by the downturn can be beneficial in the long run through more efficient and greener solutions.

CommunicAsia and BroadcastAsia as well as various inter-government meetings, are part of the Infocomm Media Business Exchange (imbX). imbX is Asia’s largest infocomm and media event, bringing together business leaders, industry professionals and thought leaders to showcase their latest innovations, network, exchange ideas and tap new markets opportunities.

CommunicAsia2009 and BroadcastAsia2009 are expected to feature about 2000 exhibiting companies from 65 countries and regions from across the globe, demonstrating the strong demand by companies to expand their footprint in Asia’s emerging markets and the importance of the annual exhibitions as networking and sourcing platforms for the global infocomm and media industries. The shows are set to return from 16-19 June 2009 at the Singapore Expo.

The infocomm industry’s strength is still evident despite the unpredictable conditions in the global economy. Infocomm sectors in many Asian countries are out-performing the rest of the global economy, representing significant opportunities here.

“The global gloom has accentuated the gleaming potential in Asia and increased the urgency in which international companies are moving into the continent,” said Victor Wong, project director at show organizer Singapore Exhibition Services. “CommunicAsia and BroadcastAsia’s established reputation and repeated ability to attract trade professionals from across the Asia Pacific region makes the shows the first choice for exhibiting companies, especially in the current environment of tighter budgets.” Visitors can look forward to exciting displays from market leaders like Blackberry, Google, Harris, Huawei, LG, Navteq, Samsung, Yahoo! and ZTE.

As Web 2.0 technlogies take over the enterprise sector across Asia this year in the goal to streamline customer service and spending, this same development will be mirrored in the Philippines. IDC expects worldwide interoperability for WiMAX in the Philippines to get back into the game in 2009. WiMAX and other fixed wireless subscriptions in the Philippines will skyrocket to $1 billion by 2013, seizing about 5% of the market from the current 1%. A recent Market Research report showed that PLDT‘s wireless broadband service revenues in the first half of 2008 rose by 50% year-on-year.

AS companies are turning to cutting edge technologies to meet the challenges posed by today’s tough economic climate, CommunicAsia2009 will focuse on the latest hot technologies for applications, solutions and hardware. These key techniques, which are already starting to have a huge impact on the way we live, work  and play, include IPTV, mobile entertainment, WiMAX, navigation and LBS, satellite, Femtocell, iGov, wireless technologies, Green IT and mobile Internet.

In response to the buzzing media industry development in Asia, BroadcastAsia2009 will again feature key technologies that draw huge interest and demand from the market. These include broadcast-to-handheld / mobile TV, digital media asset management, high-definition technology, PITV, mobile broadcasting and professional audio technology. Featured for the first time at BroadcastAsia2009 is digital signage which reflects the growing global demands of the retail, hospitality and entertainment industries for a dynamic medium to captivate their audiences. A form of electronic display that is installed in public spaces, digital signage is set to replace the conventional printed posters with state-of-the-art digital panels.

CommunicAsia, BroadcastAsia, CG Overdrive, as well as various inter-government meetings, are part of the Infocomm Media Business Exchange (imbX). It brings together business leaders, companies and industry professionals to showcase their latest innovations, network, exchange ideas and tap new markets.