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Pinoy-owned phonemaker named IT firm for 2010

By Fei on December 16, 2010

A local mobile phone brand, owned by Filipinos but whose units are manufactured in China, upstaged some of the country’ IT giants in the 3rd CyberPress Awards when it was voted as IT Company of the Year on Wednesday.

Cherry Mobile’s astonishing rise to prominence in the local mobile phone market impressed IT journalists who also took note of the company’s unconventional marketing strategy. In a short span of two years, the phonemaker has swiftly overtaken its rivals in the entry-level segment and has significantly improved the brand’s image and quality, as well.

The phone firm narrowly beat RedFox Technologies, another homegrown IT company which launched this year a dizzying array of IT products such as e-readers, mini-projectors, tablet computers, smartphones, and netbooks. Other nominees were the local offices of tech heavyweights Lenovo, Microsoft, and IBM.

Taking home the title as IT Executive of the Year was Vicky Agorrilla, country general manager of Lenovo Philippines. Agorrilla deftly led Lenovo into capturing 10 percent of the local PC market this year – just behind top dog Acer Philippines. She was also reelected this year as ITAP (IT Association of the Philippines) president and recently appointed as Regional Global Account Business (GAB) Manager for ASEAN — the first from the Philippines to assume a regional role at Lenovo.

The Apple iPad, which singlehandedly redefined the tablet market and triggered a phenomenal demand for the device, was cited as IT Product of the Year. Local Apple applications developer Giro App Solutions, on the other hand, won as IT Startup of the Year.

CyberPress members also voted for the 2010 automated elections as IT Story of the Year – technically the second time it was named as such since the press group also picked the bagging of the automation contract by TIM-Smartmatic as the biggest IT story for 2009.

This year’s IT Lifetime Achievement Award recipient is Augusto “Gus” C. Lagman, who is acknowledged as one the captains and leading lights of the local tech industry. Lagman is the second person to receive the award since the institution of the CyberPress Awards in 2008.

The award is given to a person or entity who has contributed immensely to the development of the local IT industry. Dr. William “Bill” Torres, the father of the Philippine Internet, received the award last year.

Cherry Mobile to provide dual SIM technology at truly affordable prices

By Jon on May 28, 2009

Cherry Mobile, a new player in the local mobile communications industry is set to capitalize on the growing market need for multi-network mobile communications with its new line of NTC-approved, dual SIM card cellular phones.

With average prices well below the P7,000 mark and features comparable to high end devices, the new products from Cherry Mobile is expected to make a big impact on the local mobile communications industry upon release.

The demand for true dual SIM phones has been steadily rising as SIM cards from different mobile service providers have become cheaper and cheaper.

Consisting of four handsets, the new range from Cherry Mobile is designed to suit various Filipino lifestyles. The phones will allow users to simultaneously use and manage two separate pre-paid or post-paid subscriptions.

Cherry Mobile D20 Life

VGA Camera
Large 1.8-inch TFT LCD Display
MP3 / MP4 Player
FM Radio
Voice recorder
microSD card up to 2GB
Bluetooth 2.0
Dual Active SIM / Dual Standby

The D20 Life model is Cherry Mobile’s entry-level handset. D20 Life is packed with the basic mobile phone features that consumers need in an entry level phone-Dual Active SIM / Dual Standby capable, with a built-in camera, 1.8-inch 65K TFT LCD, an MP3 / MP4 player, FM Radio, Voice Recorder, microSD card up to 2GB and Bluetooth.
P2,990

Cherry Mobile D50 Inertia

1.3megapixel Compatible Camera
MP3 / MP4
FM Radio
Motion Sensor
Bluetooth 2.0
microSD card up to 2GB
GPRS

The D50 Inertia is the “Motion in Action” handset of Cherry Mobile. With its rugged construction and sporty design, it caters to the active cell phone users who love sports and the outdoors. The D50 Inertia is Dual Active SIM/Dual Standby capable and is packed with a 1.3 megapixel compatible camera, MP3/MP4 playback, built-in Motion Sensor, Bluetooth connectivity, a microSD Card up to 2GB, and GPRS.
P3,690

Cherry Mobile M35 Integra

Free- to-Air TV Phone
TV Function
2megapixel Camera
2.2-inch QVGA TFT LCD Display
Dual Camera
MP3 / MP4 Player
FM Radio
Motion Sensor
microSD card up to 2GB
Bluetooth 2.0
GPRS

The M35 Integra is Cherry Mobile’s “Entertainment anytime, anywhere” phone. M35 Integra is the perfect leisure companion with its classic metallic design that has houses a host of multimedia features such as Free-to-air-TV reception, TV function, Dual Active SIM/Dual Standby, a 2.0 Megapixels compatible camera, a large 2.2-inch QVGA TFT LCD Display, Dual Camera, MP3 / MP4 playback, FM Radio, Monitor Sensor, a microSD card expandable to 2GB, Bluetooth connectivity, and GPRS.
P5,690

Cherry Mobile S11 Blade

VGA Camera
1.8-inch 65K Color TFT LCD Display
Pitch Changer
MP3 / MP4 Player
FM Radio
GPRS / MMS Capable
microSD card up to 2GB
Bluetooth 2.0

The S11 Blade brings great class and style in a fully-featured multimedia handset. The model has a sleek glossy finish and has all the expected multimedia features for consumer’s leisure. Other features include a built-in VGA camera, a 1.8-inch 65K color TFT LCD Display, Pitch changer, MP3 / MP4 playback, FM Radio, GPRS / MMS capabilities, a microSD card expandable up to 2GB, and Bluetooth.
P2,690

“As mobile technology becomes more and more sophisticated, users demand so much more from their cellular phones. It is not uncommon these days for a single user to have multiple SIM cards from various networks, or to have two or more active phones. Our dual SIM handsets save consumers a lot in terms of time, effort, and money,” said Mr. Maynard S. Ngu, Cherry Mobile CEO.

“With today’s economic climate, we feel that this is the perfect time to be releasing our dual SIM devices. Consumers, even in trying times, demand nothing less from the products they buy. We bring incredible functionality at a price that just can’t be beat in the local market,” said Mr. Roger Chiu, President, Cherry Mobile.

The new phones will be distributed locally by Cosmic Technologies Inc.