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Posts Tagged ‘ AMD ’

August 26, 2010


AMD has announced the appointment of Donald Newell as vice president and Chief Technology Officer (CTO), Server. A distinguished engineer with more than 20 patents filed, Newell previously served as a senior principle engineer leading the System-on-Chip (SoC) and datacenter networking architecture groups within Intel Labs before joining AMD to lead its server roadmap and platform design programs.

As AMD Server CTO, Newell is responsible for the concept and definition of AMD’s long-term server roadmap based on current conditions, expected demand and long-term server trends. He is leading multiple worldwide teams and working alongside other AMD design and development teams to ensure successful transition of programs from design to market availability. Newell reports to Rick Bergman, senior vice president and general manager, AMD Products Group.

“Don Newell brings a strong combination of leadership skills, engineering and design expertise, and strategic direction,” said Bergman. ” We’re fortunate to have Don on board as we prepare for the delivery of the “Bulldozer” core in our AMD Opteron processors, scheduled for launch in 2011.”

During his 16 years with Intel, Newell led development of both SoC and server platform architecture innovations for areas ranging from cloud computing to hand-held devices. Newell also initiated and drove the I/O Acceleration Technologies (IOAT) from initial research to product intercept, developed a detailed architecture for heterogeneous computing and was responsible for delivering the PC industry’s first Digital TV receiver. He led his team to publish seminal papers on areas such as Cache QoS and network protocol processing. Newell has been published in more than 60 peer-reviewed research journals and publications and is a co-author of the IETF RFC2429 that specifies how video is transported over the Internet. Prior to joining Intel, he was a software engineer for first Datanex Software and later Sequent Computers. Newell received a Bachelors of Science from the University of Oregon.

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August 26, 2010

AMD is set to reveal new details on its two next-generation x86 processor core implementations, including AMDs unique approach to high-performance, multi-threaded computing, as well as a sub one-watt capable low-power design. The two new designs, codenamed “Bulldozer” for high-performance PC and server markets, and “Bobcat” for low-power notebook and small form-factor desktop markets, were designed from the ground-up to address specific customer requirements and compute workloads. The new cores are central to AMD’s future roadmap, including the AMD Fusion Accelerated Processing Unit (APU) products and AMD’s new high-performance server and client CPUs.

“In my opinion, Bulldozer and Bobcat are not only two of the greatest technical achievements in AMD’s rich history, but two of the most important for the industry as well,” said Chekib Akrout, senior vice president and general manager, AMD Technology Development. “With CPUs and APUs built from these core implementations, we expect our customers to deliver a new wave of innovative PC form factors and high-performance computing experiences.”

At HOT CHIPS 22, Brad Burgess, AMD Fellow and chief architect of Bobcat, and Mike Butler, AMD Fellow and chief architect of Bulldozer, will each present in the “New Processor Architectures” session. The x86 architecture lies at the very heart of computing and AMD has continuously evolved and improved its core designs. The Bulldozer and Bobcat cores continue that evolutionary path and are designed to change the user’s experience with the resulting products.

“Attacking both high-performance and low-power markets simultaneously with two brand new architectures is an impressive accomplishment that serves notice to the industry that innovation is alive and well inside AMD,” observed Nathan Brookwood, research fellow at Insight 64.

Highlights of the new cores include:

Bulldozer

· An innovative approach to multithreaded compute performance that balances dedicated and shared compute resources to provide a highly compact, high core count design that is easily replicated on a chip for performance scaling

· New x86 instruction support (SSE4.1, SSE4.2, AVX, and XOP including 4-operand FMAC)

· Advanced power management features

· Manufactured on advanced 32nm process technology

Bobcat

· Sub-one-watt capable operation

· Out-of-order instruction execution for higher performance

· Estimated 90 percent of today’s mainstream PC performance in half the area

· Core power gating and a microarchitecture optimized for low power

· Highly synthesizeable design that moves easily across manufacturing technologies

Advanced Micro Devices is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

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June 28, 2010

msi1MSI’s Big Bang-Fuzion the first mainboard in the industry to feature Fuzion Technology, has received universal praise in the media since its release and has been a hot topic on the internet. Celebrated mainboard and graphics card manufacturer MSI today introduces its mainstream Fuzion Series mainboards; the P55A Fuzion for the Intel platform and 870A Fuzion for the AMD platform. The boards feature the same integration of military class materials. Additionally, the 870A Fuzion is the first AMD platform board capable of simultaneously operating dual NVIDIA graphics cards; an industry first, and a testament to MSI’s strength in research and development.

Fuzion Technology: Conquer Your Enemy with Ease

Allowing users to experience the performance upgrade and convenience of multiple graphics cards, MSI Fuzion series mainboards come with Lucidlogix’s Lucid LT22102 processor and exclusive graphics card Fuzion Technology that enables parallel processing of multiple cross-brand, asymmetrical GPUs. In A-Mode and N-Mode, when coupled with dual PCI-E ×16 Gen2 expansion slots, they provide parallel operating capabilities for any two ATI or two NVIDIA graphics cards, while still supporting ATI’s or NVIDIA’s own unique technologies, letting you effortlessly enjoy the sensation of accelerated gaming!

In addition, with the exclusive X-Mode, you can buy any brand or class of new graphics card to do multi-GPU processing with the existing graphics card in your PC to get higher performance with lower cost. It will be more economic and green than just buy a new high-end graphic card and throw away the old one. At the same time, it can take the primary graphics card as the benchmark (the graphics card installed in the first PCI-E x 16 expansion slot) and support exclusive NVIDIA or ATI technologies while possessing multiple display output capabilities, so you can play games and study strategy guides at the same time—or, during an online battle, discuss tactics with your teammates and vanquish your enemies that much easier!

Military Class components for Shocking Performance and Stability

MSI Fuzion series mainboards utilize military class components, including the 3 main specialized components Hi-c CAP, Solid CAP, and Icy Choke. In CPU power supply modules, Hi-c CAP is the primary component widely used in notebooks and servers that must endure extended periods of use and severe operating environments to provide even higher power supply efficiency and lower operating temperatures. A flat exterior is advantageous for gamers who want to install their favorite CPU cooler, taking temperature reduction a step further while enhancing overclocking potential!

The 8+2 phase DrMOS power supply module design uses MSI’s current DrMOS for even higher unit power supply efficiency to shatter the misconception that ‘multi-phase power supply is better’. Fuzion series mainboards all feature one 6-pin VGA power supply connector, which compared to the 24-pin power supply input of average graphics cards, is capable of providing up to 70% additional power. Even with two high-end graphics cards, you can still significantly enhance overclocking performance and operating stability—a vital design requirement for high-end mainboards.

OC Genie: Overclocking Made Even Easier

The MSI P55A Fuzion and 870A Fuzion mainboards also feature the exclusive OC Genie 1 Second Overclocking Technology. With just one press of the OC Genie button on the mainboard, the automatic optimization of CPU, RAM, and chipset frequency and voltage settings begins. The P55A Fuzion supports the Intel Unlocked series processor, which can initiate MSI’s exclusive Super Unlock technology, allowing overclocking clock rates to reach an astonishing 4GHz! Performance of the 870A Fuzion can be enhanced by up to 148% by simultaneously activating its core unlock function! For newbie gamers, these easy to activate performance enhancements are definitely the most intuitive and practical functions.

USB3.0 & SATA 6 GB/s: Ultra High-speed Transfer Bandwidth

The MSI P55A Fuzion and 870A Fuzion mainboards both come with the latest USB3.0 and SATA 6 GB/s transfer standards. Compared to the 480Mbps provided by traditional USB2.0, the all-new USB3.0′s 5GB/s offers 10 times the transfer bandwidth. Transferring a Blu-ray movie takes less than one minute with the USB3.0 interface and with MSI’s pioneering introduction of a chassis with a front panel USB3.0 port, using an external USB 3.0 device is even more convenient. Furthermore, the SATA 6 GB/s not only provides double the bandwidth of traditional SATA 3GB/s, but also increases data transfer speeds, in line with the current trends for high-speed external storage devices.

MSI’s Fuzion series mainboards not only offer the most stable power supply capabilities and outstanding performance; the exclusive graphics card Fuzion Technology allows for more diverse choices when upgrading a graphics card. With an intuitive overclocking design and complete peripheral expansion capabilities, it is the number one choice for buyers looking for flexible graphics card upgradability.

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By Loyd Cade
March 25, 2010

nvidiaugust27SAN FRANCISCO – If you fire up a game for the first time without checking your graphics settings beforehand, you’re not getting the most out of your graphics board. Whether your PC runs a discrete graphics card in a PCI Express slot or integrated graphics, your video drivers come with a control panel that you can use to make your games look better–if you know what you’re doing.

These control panels, unfortunately, are not easy to work with. Over the years, AMD, nVidia, and Intel have improved the user interfaces–but the underlying technology has also become more complex, and the control panels have gained many more settings to manage.

If your system is powerful enough to run a typical 3D title above 90 or 100 frames per second, then it has excess GPU horsepower that you could use to improve the image quality of the game. Getting your machine to hit 60 frames per second while pumping up the graphics eye candy will make your overall gaming experience much better.

The hard part is using trial and error–you change a setting, then play the game, then change again–to find the sweet spot, especially since every game and every system is a little different. My goal here is to give you some general guidelines for obtaining good image quality, as well as for finding the right blend of image quality and performance.

Note that all of the following examples work with Windows 7. They’ll likely work with Windows Vista too. Windows XP users, however, may see differences–and some capabilities (namely, features specific to DirectX 10 and 11) simply aren’t available in XP.

Before we dive into the intricacies of in-game settings and graphics control panels, it’s worth discussing a few rules of thumb for prioritizing which settings to enable.

Start With the In-Game Control Panel

The settings available in the game you’re playing are often more optimized than the global settings you can enable with the AMD or nVidia control panel. As an example, if the game allows you to set antialiasing, use that setting rather than the Windows control panel setting. You’ll often see better performance in the game, along with improved image quality.

Pump Up Texture Detail and Anisotropy First

You may be tempted to start by cranking up the antialiasing. Sure, antialiasing removes annoying jaggies, but if you turn it on while the texture detail remains low, you’ll end up with a muddy mess. Low-resolution textures will still look ugly with antialiasing turned on.

Anisotropic filtering with modern graphics cards can go as high as 16X with only a modest decrease in performance. Yet anisotropic filtering makes a huge impact in the look of the game as you move through the world, particularly with objects or textures that recede in the distance as you view them–you’ll see less image popping, and long hallways and receding terrain will look smoother and more accurate.

Increase Resolution Before Antialiasing

Sometimes, bumping up antialiasing will actually reduce the detail you see in the game. Antialiasing tends to soften what you see on screen slightly, and running antialiasing at relatively low resolutions can often produce a game world that looks a little blurry. That’s a result of the color blending needed to create good antialiasing effects.

If you’re running a game at, say, 1440 by 900 with antialiasing, consider turning off antialiasing and bumping the resolution up to 1680 by 1050. The performance hit will be roughly the same, but you might see a little more game detail.

Don’t Turn Up Shadow Detail

When you’re playing a game, you’re always in motion, and you probably won’t stop to gaze at the scenery. High shadow levels can seem very immersive–if you’re standing still. If you’re constantly on the move, you may notice an absence of shadows, but you’ll often not see the difference between medium shadows and high shadows. Maxing out shadow levels can often cause a huge decrease in performance. Turn up this setting only after you’ve pumped up other image-quality settings and are still running at high frame rates.

Avoid DirectX 10 and DirectX 11 With Low-Cost Graphics Cards

Don’t get me wrong: DX10 and DX11 can offer substantial increases in 3D graphics image quality. And due to improved multithreading in the DirectX libraries and drivers, installing DirectX 11 can boost performance over DirectX 10 even if the game was developed prior to DirectX 11.

However, graphics board companies do buyers a disservice by advertising cheap versions of cards as being able to run the latest graphics APIs (application programming interfaces). Technically, a Radeon HD 5450 can run DirectX 11 games in DirectX 11 mode–but the results will look like a slideshow. Revert to DirectX 9 modes if you have a low-end GPU, and you’ll be pleasantly surprised by higher frame rates.

Usually you can use the in-game control panel to change the mode, but sometimes you’ll need a different executable or shortcut, such as with Tom Clancy’s H.A.W.X. And with some games, the way to alter the mode is not always obvious. For example, in Crysis, you enable the DirectX 9 mode by reducing the global detail settings to ‘high’ instead of ‘very high’.

Experiment With Antialiasing Settings

Even if the game offers merely the usual 2X/4X/8X multisampling antialiasing schemes, those aren’t your only choices. Here’s a case where using the Windows graphics card control panel may be more useful, because you can fool around with transparency antialiasing or other modes.

You can also turn on antialiasing modes that aren’t available in-game, such as nVidia’s CSAA (coverage sample antialiasing), which can offer good image quality with less of a performance hit than standard multisampling antialiasing. I’ll talk about those modes in the nVidia control panel section.

If your game provides more than the usual settings, experiment with them. You may find that 8X CSAA on nVidia cards looks just as good as 4X multisampling antialiasing but offers better performance.

How to Use the In-Game Controls

Now that we’ve looked at a few rules of thumb, let’s explore in-game settings and the graphics control panels.

Most modern PC games come with a wealth of graphics options.Below I’ve used the recent S.T.A.L.K.E.R.: Call of Pripyat as an example, because it has assorted settings that take advantage of the latest DirectX 11 graphics cards.

Of course, if you don’t have DirectX 11-capable graphics hardware, you can’t enable some of these features, like tessellation, a technique that creates more-detailed geometry from a base set of geometry defined within the game.

Each additional setting you dial up or turn on can adversely affect performance. You need to determine which settings will give you the most image-quality bang for the buck, and then decide which of those to enable. The key is to remember that you’re always in motion in a 3D game; you’re rarely standing around and enjoying the environment.

Games that give you a wide assortment of adjustments for detail levels are terrific, and allow you to experiment to your heart’s content. Since the graphics control panels from AMD and nVidia don’t really let you change shadow or ambient occlusion (SSAO) settings, you have to use in-game settings if you want to balance image quality and performance.

Unfortunately, not every game gives you that much control over graphics settings. Many titles based on the Unreal Technology engine (BioShock 2 and Borderlands, for example) don’t allow you to set antialiasing, one of the most basic image-quality improvements.

You can edit configuration files manually, but that might result in what programmers euphemistically call “unpredictable results”–namely game crashes, weird image-quality flaws, and more.

nVidia Control Panels

Now let’s take a look at the nVidia and AMD control panels. If you have an nVidia graphics board, open the nVidia graphics control panel by right-clicking on the desktop and selecting nVidia Control Panel from the context menu.

You should use the Windows control panel only if the game doesn’t offer the appropriate built-in settings–which happens often with antialiasing. nVidia’s control panel has two different antialiasing settings, one for standard multisampling antialiasing and the other for transparency antialiasing.

Though you can enable them separately, there’s really no point to turning on transparency antialiasing if you don’t have standard antialiasing enabled.

One interesting option in Antialiasing Mode is the ‘Enhance the application setting’ mode. What this does is turn on CSAA for games that support multisampling antialiasing but don’t have explicit settings for CSAA. If that seems a little confusing, it is.

CSAA essentially allows you to add an antialiasing level (say, 8X) over the in-game level, and to obtain that level of image quality without the performance hit of full 8X multisampling antialiasing (MSAA). It’s a little arcane, but it’s worth experimenting with if you have the time and inclination.

Transparency antialiasing reduces jaggies for transparent textures. Frequently, when you turn on standard antialiasing, textures that include transparent elements–a chain-link fence, for example–may reduce those jagged effects for distant objects, but the fence will still have jagged edges.

nVidia also allows you to set game profiles explicitly. Click the Program Settings tab, and you’ll be greeted with a drop-down menu that permits you to set parameters for specific titles. What you can do here is leave the global settings for stuff like anisotropic filtering and antialiasing to Application controlled, and then set overrides for specific game titles.

It’s like having an in-game control panel, only you set it in the nVidia panel. This approach is especially useful if you want to set aggressive image-quality settings for older titles that are very fast on your system while allowing newer titles to be managed by their in-game settings.

This screen is a little confusing at first–everything seems to read ‘Use global setting’ or ‘Not supported for this application’. However, each setting that is supported is actually a drop-down box that allows you to change the setting. When you run the game, nVidia’s driver enables that setting for that game only.

AMD Graphics Control Panel

For an AMD ATI card, you bring up the AMD graphics control panel, known as the Catalyst Control Center, by right-clicking on the desktop and selecting Catalyst Control Center from the context menu. Fire up CCC for the first time, and you’ll be prompted to choose between a ‘basic’ and ‘advanced’ control panel. The basic control panel is really too simple for your needs, so select the advanced one.

Next you’ll see a fairly pedestrian-looking screen that appears to be mostly an ad. Welcome to the, er, welcome screen. This is a fairly useless screen, so uncheck Show this page on startup. Once that’s done, you’ll always return to the last page you viewed when you run CCC.

Catalyst Control Center offers a fairly rich array of controls, though not quite as many as nVidia’s control panels do. It has no concept of individual game profiles, for example.

Instead, AMD offers Catalyst AI, which attempts to auto-optimize settings for known game titles. In fact, AMD does have game profiles embedded in its drivers, and will try to auto-optimize performance for individual games, though it won’t override in-game settings.

Since you need to focus on 3D image quality and performance, select the Graphics drop-down on the upper left and click on 3D. You’ll encounter a series of tabs that include mini-previews, both animated and still, of your settings changes.

Catalyst AI is most useful if you have a dual-GPU CrossFire setup, but it sometimes works poorly with newer games. For example, in Gearbox’s game Borderlands, you’d see missing textures (gray or white boxes) with Catalyst AI enabled in the Catalyst 9.11 drivers. In general, the safest thing to do is turn off Catalyst AI.

If you want to make some manual changes, first check the Use custom settings box. Then you can move to the other tabs to make changes to antialiasing, anisotropic filtering, and so on, all with slightly different and mildly useful animated previews. The antialiasing screen even allows you to pick a filter type–actually a sample pattern and depth–which will improve antialiasing quality at the expense of performance.

Generally, you can leave it on the default ‘Box’ filter, but feel free to experiment. Even if you leave the antialiasing level on ‘Application Settings’, you can still change the filter type.

The AAMode tab is AMD’s way of letting you alter antialiasing with transparent textures. The ‘Performance’ setting has little effect, while the maximum-quality ‘Supersampling’ setting produces the biggest performance hit.

If you don’t care about the mini-previews, the simplest screen to navigate is the ‘All’ tab, which lists every setting in a single, scrollable window.

Remember, it’s generally better to use in-game settings to make the most of your image quality; use the graphics board maker’s control panels only for settings that games don’t have available within their options screens.

Troubleshooting

Whether you use in-game settings or the graphics board control panels, you’ll run into problems. Graphics drivers and 3D games are complex pieces of software, and the interactions between them are often unpredictable. Let’s take a look at several typical issues and solutions.

Lack of Feature Support

I’ve already mentioned how games using the Unreal Engine often don’t support antialiasing. In a few games, such as Borderlands and Mass Effect 2, you can’t even override the lack of in-game antialiasing with the control panels. Certain rendering techniques in games, like deferred lighting or render-to-texture, can also interfere with multisampling antialiasing.

Some tricks are available, such as downloading third-party utilities like RivaTuner, but many of them are old and don’t work under Windows 7 64-bit. Occasionally, driver updates will permit you to force a feature such as antialiasing or anisotropic filtering, or the game will be updated to allow that feature, but the only thing you can do is wait for the update.

In other cases, one particular feature in the game may prevent another from working. For example, some games won’t work properly with antialiasing and high dynamic range (HDR) lighting, even though both features may show up in the game settings. Try them out for yourself, and if you run into extreme performance degradation or image-quality issues, just disable one of the conflicting features.

Driver Problems

Earlier, I mentioned how Catalyst AI would result in missing textures in Borderlands. It’s not uncommon for new games to have problems with existing 3D-card drivers. All drivers make heavy use of optimizations, and sometimes that will cause a problem with a new game that may use the latest build of DirectX.

These issues may manifest as image corruption, game crashes, or very low frame rates. In such cases, one tactic is to go to a very basic driver level and disable certain advanced features in-game. For help, check the various online forums or do a Web search combining the game name and your graphics card model.

On rare occasions, you may even have to wait for driver updates before playing a particular game–thankfully, both nVidia and AMD are good about issuing driver “hotfixes” for popular new titles that may encounter problems.

One other tactic that may seem counterintuitive is to roll back to an earlier driver. Sometimes compatibility issues are accidentally introduced in newer driver releases, meaning that if something breaks you’ll have to uninstall the new driver and reinstall the old one (which is usually still available from the manufacturer’s Website).

Game Bugs

Sometimes you may encounter obscure bugs in a game that cause graphics issues. Given the large array of hardware, PC game developers can’t always test for all possible combinations.

For example, I’ve seen SSAO (screen space ambient occlusion) allowed as a setting on graphics hardware that can’t possibly support it. The result may be image corruption, a game crash, or, if you’re lucky, nothing happening aside from the feature not working.

Driver Residue

The general rule of thumb is always to uninstall your existing driver before installing a new one. If you don’t, it’s possible for traces of the old driver to remain on the system; it may be a stray DLL, or a Registry entry that conflicts with a new driver entry.

If you’ve been installing new drivers over older versions, you’ll likely encounter game crashes and severe image-quality problems. One solution is to download Driver Cleaner. Though it used to be free, Driver Cleaner is now a $10 download–but it’s worth it.

You’re in Control

You may care about frame rate above all else, or be the kind of person to tweak every available setting for the best possible image quality. Either way, don’t forget to check both the in-game graphics settings and your graphics card’s control panel. Just a few tweaks can result in a much more immersive and satisfying experience.

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By Tony Bradley
March 18, 2010

story-10-xeon5600-1SAN FRANCISCO – Intel unveiled an array of new Xeon 5600 server processors. Like the Core i7 980x desktop processors, the Xeon 5600 chips deliver up to six CPU cores on the more efficient 32nm architecture.

Processor evolution used to be all about clock speed. Each generation of new CPU just added more GHz to the bottom-line speed of the processor. Now, clock speed is more or less maxed out, and processor evolution is based on developing CPU’s that are more energy efficient, and cram more cores into a single processor.

Upgrading server hardware to adopt the latest processors can be an expensive undertaking–at least in terms of the initial investment. However, depending on the hardware currently deployed in your data center, few IT purchases offer an ROI (return on investment) as direct or guaranteed as embracing the latest processor technology.

Here are five reasons you should have Intel Xeon 5600 processors in your servers:

1. Hyperthreading. Six cores is impressive, but–with Intel’s hyperthreading technology–each core is virtualized into two processors, effectively creating a 12-core processor. Using software optimized to utilize multiple processor cores, and multiple threads within the processor cores, can yield significantly more processing power than past generations of CPU.

2. Space. One Intel Xeon 5600 processor can potentially replace up to 15 servers using single-core processors. That means that you can consolidate fifteen servers down to one physical machine–reducing the hardware costs and minimizing the need for maintenance and administration.

3. Electricity. Aside from squeezing more cores into a single physical processor, Intel also continues to advance the energy efficiency of the CPU with each evolution. Newer processors are able to crank out more computing power while drawing less electric power, cutting down on your energy costs.

4. Cooling. An extension of being more energy efficient is that newer processors produce less heat. Less heat in the data center means less need for cooling. Keeping the data center cool consumes a significant amount of power as well, so lower cooling needs also equate to lower energy costs.

5. Security. One of the most important, and arguably most ignored, features of the latest CPU technology is the new instruction set optimized to improve encryption performance. The Intel Xeon 5600 processors include the Advanced Encryption Standard-New Instructions (AES-NI) for faster encryption, as well as Intel’s TXT (Trusted Execution Transaction) technology to secure data being moved through virtual environments.

Processor technology advances quickly–launching new lines of processors with bigger, better, faster, more technology so fast it’s hard to keep up. And, each line of processors has so many options (there are 15 different processors in this Xeon 5600 line) it can be difficult to understand the benefits of one over the other.

Moore’s Law (and AMD’s research and development) ensure that something else will soon come along to make your technology obsolete. Technology waits for no one. However, the benefits of implementing these new Intel Xeon 5600 processors outweigh the risks for most organizations.

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August 12, 2009

Lenovo ThinkPad X100e
Starts at P28,990
www.lenovo.com

Lenovo announced the ThinkPad X100e, the company’s first professional-grade ultraportable laptop starting at PhP28,990. The introduction pioneers a new category of PCs for today’s business users that blends professional performance, usability and design with new color options at an extremely affordable price. The X100e also represents the first time Lenovo and AMD have collaborated to offer AMD processors on ThinkPad laptops and to leverage AMD’s VisionPro branding.

“By listening to our customers and observing market trends, we identified an opportunity to create a new type of ultraportable laptop for business users,” said Vicky Agorrilla, country general manager, Lenovo Philippines. “Customers asked us for low cost and extreme portability without sacrificing usability or the manageability needed to run a business. By expanding the ultraportable ThinkPad X Series to reach prices of about PhP28,990, the X100e delivers on all counts.”

The ThinkPad X100e excels in the areas important to business users with professional-grade features, exceptional usability and outstanding mobility.

Professional-Grade Features
Equipped with choices of AMD Athlon Neo single and dual core processors and Turion dual core processors1, the X100e provides strong performance needed for multitasking and running typical office applications. It also has the performance needed to support corporate operating systems like Microsoft Windows 7 Professional. The X100e comes with Lenovo’s ThinkVantage Technologies, hardware-software tools that help customers deploy, manage and maintain their PCs. The laptop features global availability and technical support along with a variety of warranty options.

Exceptional Usability and Design
Lenovo designed the small and compact X100e to be incredibly comfortable to use. An 11.6 inch high definition display provides ample screen real estate, and an ISO full-size keyboard with a multitouch touchpad and Trackpoint make navigation easy. The new contemporary keyboard design features

enlarged keys, removal of rarely used keys like System Request and the embedded number pad. The X100e also brings color to ThinkPad with a new choice of heatwave red in addition to midnight black models.

Outstanding Mobility
The X100e maximizes mobility with models starting under three pounds. For wireless connectivity on the go, the laptop comes with 802.11n WiFi and optional Bluetooth and 3G.

Based on VISION Pro Technology from AMD, the X100e delivers outstanding value and performance on visual productivity applications vital to today’s business.

“The X100e delivers the full promise of VISION Pro Technology from AMD,” said Leslie Sobon, vice president, Product Marketing, AMD. “It delivers the visual experience necessary to leverage most of today’s collaboration tools, strong battery life and unbeatable value, all in a sleek, durable ultrathin laptop. With out-of-the-box support for dual monitors to enable greater productivity, the ThinkPad X100e defines what a commercial ultrathin laptop should be and sets the bar for future products based on VISION Pro Technology from AMD.”

Business-Class Service and Support
Lenovo offers a full portfolio of service and support offerings to protect the ThinkPad X100e and the data on it and also to give IT departments the technical support they need. To keep business productivity high and to protect from unexpected repair costs, ThinkPad Protection cover repairs resulting from accidents, drops and spills. ThinkPlus Priority Support provides 24×7 business-class technical support for IT professionals responsible for maintaining these PCs. Lenovo Hard Disk Drive Retention lets customers keep their hard drive in case of damage or failure, ensuring that their data remains safely in their hands.





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February 3, 2010

Lenovo ThinkPad Edge Series
Starts at P36,990
www.lenovo.com

Lenovo announced a new ThinkPad laptop Series, simply called “ThinkPad Edge,” with 13, 14 and 15 inch models designed specifically for the small to medium sized business (SMB). The 13-inch model represents the first ThinkPad laptop to offer AMD dual core processor technology and to be offered on AMD’s VISION Pro Technology. In addition to performance, the new laptops are designed with style and affordability in mind for today’s budget-conscious customers. For example, they include new rich and vibrant color choices and a new contemporary keyboard. Lenovo is also expanding its retail sales channel to offer select ThinkPad Edge models in Best Buy stores.

“Small to medium business customers tell us they want PCs with bold yet professional designs, uncompromising durability and reliability with the latest technologies that meets their budgets,” said Vicky Agorrilla, country general manager, Lenovo Philippines. “Our answer is the new ThinkPad Edge family of laptops. They deliver stunning technology and powerful performance at an unprecedented value.”

Sophisticated and Simple Design
The ThinkPad Edge Series laptops reflect a new progressive and strikingly clean appearance while retaining ThinkPad durability and reliability. For example, the laptops include spill resistant keyboards and value-added ThinkVantage Technologies like the Active Protection System and Rescue and Recovery.

However, the new laptops blend expressive design and ease of use in several new ways:

Contemporary keyboard
A new contemporary keyboard gives the laptop a clean and inviting look. Uniform black keys and removal of the embedded number pad also help create a modern design. The Function keys have even been re-designed so that users only need to use one finger to access multimedia functions and more. Other rarely used keys like System Request have been removed. Additionally, select models of the ThinkPad Edge 14 and 15 inch versions will come with illuminated keyboards for visibility in low light conditions while adding a touch of elegance to the keyboard.

Expanded touchpad
A large multitouch touchpad provides an oversized landing pad for fingers to pinch, zoom and scroll.

Expressive, colorful palette
Midnight glossy or midnight soft black remain the traditional color for business, but for those who want to make a statement, ThinkPad Edge laptops come in heatwave red too. Additionally, a sleek silver band frames the exterior of the laptop.

SMB Performance Gets New Edge
SMBs “are a 24×7 business,” and their PC technology reflects their personal brand. Lenovo designed the ThinkPad Edge Series specifically to give these customers stylish and eye catching designs with high performance, reliability and the latest technologies including:

  • Great performance with choices of AMD Turion and Athlon Neo dual core processors or Intel Core 2 Duo ultra low voltage and standard dual core processors
  • Optimized for Windows 7 under Lenovo’s Enhanced Experience program
  • Long battery life of over eight hours
  • Wireless connectivity technologies including WiFi and optional Bluetooth, 3G and WiMAX3
  • Crisp and clear voice over Internet protocol with Skype software, high definition speakers, high resolution, low light sensitivity cameras and microphone and camera mute keys
  • Commitment to green technology. The laptops carry a Gold rating from the Electronic Product Environmental Assessment Tool and meet Energy Star 5.0. The Edge laptops contain no foam and use many materials which are derived from 100% recycled content, such as thermoplastic, sugarcane or sorghum

“Expanding our relationship with Lenovo to include ThinkPad laptops represents a turning point for AMD’s commercial client business and creates enormous opportunity for both companies,” said Leslie Sobon, VP-Product Marketing, AMD. “By basing these laptops on VISION Pro Technology, Lenovo is enabling customers to gain a competitive advantage with performance you can see on today’s collaboration and visual productivity applications, unbeatable value at every price point and a means of eliminating IT headaches through open standards manageability and security features.”

Total Service and Support
Lenovo also offers a full suite of flexible service and support solutions for the new ThinkPad Edge Series. Lenovo-branded services give customers and business partners a single source solution that helps minimize risks and increases protection and productivity.

These services include:

  • ThinkPad Protection to protect from unexpected repair costs in case of accidents or spills
  • Priority Support for 24/7 tech-to-tech support
  • Hard Disk Drive Retention that lets customer keep their failed or damaged hard drive to ensure data remains safely in their hands

Pricing and Availability
The ThinkPad Edge 13-inch version is now available with models starting at approximately PhP36,990 through Lenovo Business Partners and www.lenovo.com.





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January 19, 2010

AMD announced VISION Pro Technology, a new commercial PC platform brand that delivers a superior visual computing experience, and can help businesses increase productivity and gain competitive advantage by enabling visually stunning communications, marketing and sales materials.

Graphics matter more than ever in business communication and innovative companies are leveraging balanced PC platform technology to generate and view rich visual presentations, including videos and 3D graphics to communicate winning ideas. Studies show that more than 80% of human comprehension is gained visually and that the use of visual aids with oral presentations improves content retention as much as 6.5 times greater than using words alone. Furthermore, the increased viewing area provided by multiple monitors helps improve worker productivity by as much as 40%. Commercial PCs based on VISION Pro Technology from AMD offer out-of-the-box support for multiple monitors, seamless viewing of videos, use of video conferencing software, and the performance necessary to create and view rich presentations with embedded video and 3D graphics.

“At virtually every price point, commercial PCs based on VISION Pro Technology from AMD offer incredible value and the balanced platform performance needed to leverage today’s visually oriented business applications,” said Nigel Dessau, Chief Marketing Officer ofAMD. “With support for the latest in open standards-based security features, as well as the performance headroom needed for standard productivity applications, VISION Pro Technology has been designed to provide businesses with PC systems that generate, propagate and display world-class business materials.”

Industry Support for VISION Pro
VISION Pro Technology is an extension of the September 2009 launch that introduced VISION Technology from AMD. By focusing on real-world usage, not just technical specifications, VISION Technology can help consumers, retailers and PC manufacturers better understand and communicate the benefits and value of well-balanced AMD platform technology. The dramatically positive response from industry partners has brought VISION Pro Technology to the commercial space, enabling innovative, affordable platform technology for business users.

“VISION Pro Technology from AMD is an ideal foundation for the business-class entry ultraportable ThinkPad X100e and our full-featured ThinkPad Edge laptops designed especially for small to medium businesses,” said Sam Dusi, VP-ThinkPad Product Marketing at Lenovo. “These laptops offer features like great visual computing performance, manageability and security that give businesses an edge, and they come at prices customers will find attractive in this tough economic environment.”

“Business customers have told us that they want to use their PCs for business applications, as well as the full set of consumer scenarios in Windows 7,” said Mike Nash, corporate vice president of Windows Platform Strategy at Microsoft Corp.  ”To respond to these needs, Windows 7 Professional and Vision Pro technology from AMD deliver the manageability required by businesses without compromising the performance and functionality end users demand.”

Security and Virtualization
Security features supported by VISION Pro Technology include the Trusted Platform Module (TPM), AMD’s Enhanced Virus Protection (EVP), and key Windows 7 Professional features. AMD client virtualization technology [AMD Virtualization (AMD-V) technology] provides the full, chip-level optimization needed to support legacy applications under Windows XP Mode.





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January 18, 2009

AMD ATI Radeon HD 5670

www.amd.com

AMD has introduced the ATI Radeon HD 5670 graphics card, the latest addition to the award-winning line-up of the world’s first and only graphics products to fully support Microsoft DirectX 11 gaming and computing, as well as new innovations such as ATI Eyefinity technology. Priced at less than USD $100, the ATI Radeon HD 5670 graphics card enables a superior HD gaming experience in the latest DirectX 11 titles, employs ATI Stream technology to boost performance in video playback and productivity applications, and helps enable the full Windows 7 experience.


Big performance, small price.

The ATI Radeon HD 5670 graphics card delivers up to 620 GigaFLOPS of compute power and GDDR5 memory, delivering unprecedented gaming performance for under USD $100 in the latest DirectX 11 titles such as Codemaster‘s Colin McRae: DiRT 2, EA Phenomic‘s BattleForge, GSC Game World‘s S.T.A.L.K.E.R: Call of Pripyat and Battlefield: Bad Company 2 as well as DirectX 9, DirectX 10, DirectX 10.1 and OpenGL titles. In some of today’s most popular games, the ATI Radeon HD 5670 graphics processor showed a more than 20% performance improvement over the closest competing product in its class.

Performance difference DirectX 11 makes in EA Phenomic’s BattleForge.


Panoramic computing hits the mainstream

The latest in ATI Eyefinity technology enables up to three displays to be used with a single ATI Radeon HD 5670 graphics card, delivering the most immersive gaming experience with a graphics card for under $100.


Accelerate with ATI Stream technology
ATI Stream technology speeds up video transcoding and improves video playback performance with applications such as Adobe Flash, and helps to deliver video enhancements that produce better visual quality with sharper, more vibrant images.

“AMD recently celebrated the shipment of its two millionth DirectX 11 graphics chip. AMD has already enabled DirectX 11 support for the majority of the PC market and today’s introduction of the ATI Radeon HD 5670 graphics card is yet another  clear indication of AMD’s commitment to address the strong market demand for DirectX 11-capable graphics cards,” said Matt Skynner, VP and general manager, AMDGraphics Group.  ”Combined with the successful launches of the ATI Radeon HD 5970, ATI Radeon HD 5800 series and ATI Radeon HD 5700 series, AMD has defined the DirectX 11 gaming experience like no other, bringing graphics innovations like ATI Eyefinity technology and ATI Stream technology to millions of consumers worldwide.”

“DICE prides itself on delivering the best possible experience to gamers, and ATI Radeon graphics cards help us to do that with Battlefield: Bad Company 2 through the use of DirectX 11 and our Frostbite engine,” said Johan Andersson. ”The fact that AMD has now shipped two million DirectX 11 graphics processors demonstrates how excited gamers are by the awesome performance and feature set of the latest ATI Radeon products.”






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Gigabyte Technology, a global manufacturer of motherboards and graphics cards, is pleased to announce the worldwide “Gigabyte Dragon Overclocking Contest 2009″ in cooperation with the Futuremark Corporation. Utilizing AMD and Gigabyte hardware, contestants worldwide will compete in two segments for the overall “Gigabyte Dragon” title within multiple prize award categories.

The contest entry period will run from Aug 17th to Sep 13th. Prizes will be awarded for first to third place finishers for top 3DMark score and top CPU overclocking segments.

Grand prizes include a Gigabyte GA-MA790FXT-UD5P motherboard, FSP Everest 800 Watt power supply, Maxcube Amoris 6010 Archi