Putting the Spotlight on Asian Talents

International music cable television net work Channel V’s Asia’s Music Platform (AMP) was set up specifically to promote the Asian music scene, giving local artists a bigger, more accessible stage to showcase their music. Launched during the first quarter of last year, AMP is still on its beta stage, but it currently lists more than 5,000 reg-istered users and continues to be a growing community of musicians and music fans.

It carries a clean layout that delivers most of the site’s features and contents immediately accessible through the front page. There are no fluffy cluttered ads, heavy animation or action scripting that prompt media autoplay on every page load here, so you can be sure that the site loads considerably fast. While its Discover Music page rolls out a list of newly registered artists for those on the look out for raw, undiscovered talents in need of an audience, AMP content writers also con-duct sit down interviews with various musicians for the Seen & Heard section of the site.  AMP TV, on the other hand, compiles a handful of videos of live performances captured during AMP-related events around the region. In addition, Asian music magazine Junk provides fresh news and special features in the world of internation-al music with a special focus on Asian talents.

You can search AMP’s library of musicians by country, genre or if you have particular musician in mind, by specifically searching for them using the ubiquitous search text field. Artist profiles come with complete information – from the standardized social site elements like bios, contact details and external links, to the latest news, monthly gig sched-ules and a recommendation board that suggests other AMP artists that carry similar music styles. Visitors to the site can also play some of the artists’ uploaded tracks and music videos on the embedded music and video players, and leave comments of praise or constructive criticism. A weekly chart is then generated based on the number of plays a song gets and is displayed either in the general AMP Chart or a country-based chart.