Nokia is bringing the Internet closer to reality in emerging markets with the new mobile phones and solutions that open the door to information, entertainment, family and friends. The Nokia 2330 classic is now available in stores while the Nokia 2323 classic, Nokia 2700 classic and Nokia 2730 classic will be commercially available soon. All these phones come Internet-ready and work with Ovi Mail, giving first-time e-mail users the opportunity to set up and start using an e-mail account (username@ovi.com) directly on their mobile phone.
“The power of the Internet is undeniable,” says William Hamilton-Whyte, general manager of Nokia Philippines. “We’ve seen mobile technologies catalize the growth of the informal sector across the world, empowering local entrepreneurs and having an immediate and lasting impact on people’s lives. Services like Ovi Mail, combines with the mobile phones we’re showcasing today, bring powerful solutions that can be the gateway to knowledge, entertainment and people, without the need for a PC.”
According to extensive Nokia consumer research, nearly half of the emerging market customers state that they would rather connect to the Internet over a mobile phone than a PC. As a result, Nokia has developed locally relevant solutions that consist of affordable mobile phones and applications, designed and built from the ground up to meet the specific needs of customers in the developing world. Hamilton-Whyte adds, “while many people are still primarily using voice and text, the Internet does offer a whole new range of opportunities. Ovi Mail has the potential to be the first digital identity for many people in emerging markets. Unlike most other e-mail services, an Ovi Mail account can be created and used directly on a Nokia device without ever having to use a PC. Since the launch of the beta stage of the service in December 2008, around 90% of the e-mail accounts have been created on a Nokia phone.”
Premium looks and practicality are the hallmarks of the Nokia 2323 classic and Nokia 2330 classic. These affordable devices support Ovi Mail. In addition, the Nokia 2323 classic offers an FM radio with recording, GPRS, Bluetooth and an Internet browser. With a choise of black or dark blue, the Nokia 2323 classic will make its debut in retail stores in June 2009. The Nokia 2330 classic is a low cost camera phone with a contemporary design and enhanced features, which include a VGA camera, Bluetooth and stereo radio recording, and support for MP3 ringtones. It comes in black or deep red and is available at all Nokia Stores and authorized dealers nationwide for P3,600.
Nokia 2700 classic
The Nokia 2700 classic is one of Nokia’s most affordable, full featured handsets. Offering up to 2GB of storage via the memory card slot, the phone also has an integrated digital music player and a 2.0megapixel camera, making it equally competent for imaging and music. The Nokia 2700 classic also allows users to set up an Ovi Mail account directly on their device. Anounced earlier this year, the device is to be released commercially in the third quarter of 2009.
Nokia 2730 classic
The Nokia 2730 classic, which works with Ovi Mail, is Nokia’s most affordable 3G phone offering faster access to the Internet and a richer browsing experience. With the steady spread of 3G data networks across the developing world, it’s ideal for staying connected with friends and family, and sharing one’s life with others. The Nokia 2700 classic is expected to be commercially available in the third quarter of 2009.
Hamilton-Whyte concludes, “With our longstanding commitment in emerging market, a Nokia customer can be confident that any product we offer meets a strict and consistent set of high-quality standards. This is particularly important in markets where technical assistance and repair shops are not easily accessible.”
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