December 8, 2009

Iomega, an EMC company and a global player in the data protectionmarket, announced it has entered into a strategic partnership with MSI-ECS (Phils.) to market and distribute Iomega’s consumer, SOHO (small office/home office) and SMB (small-medium business) storage solutions for the Philippine market.

“The Philippines is fast becoming an IT-savvy population as broadband penetration increases, and the need for safeguarding personal digital data becomes a key customer concern,” says Rajeev Mukul, Iomega’s Vice President of Asia Pacific and Japan. “This represents a huge market opportunity for Iomega’s simple-to-use, reliable and feature-rich personal storage devices for PC users in the country. Similarly, with exponential data growth of data in the SOHO and SMB environment, there is a pressing need for easy-to-install, inexpensive and high-performance network storage solutions.

Under the agreement, MSI-ECS will market and sell Iomega’s full range of smart storage solutions, including the Portable and Desktop drives for both Windows and Mac users, Multimedia & Optical drives, and desktop and rack-mounted network storage solutions.

“Iomega’s full suite of storage products adds to our impressive portfolio, creating new business opportunities for our resellers to capture the fast-growing demand for simple and affordable personal storage solutions,” says Jimmy Go, MSI-ECS President and CEO.  “In a country where the economy is largely driven by small- and medium- size business sectors, offering Iomega’s full range of storage line enables us to broaden our offerings for these segments, allowing us to increase our customer reach.”

MSI-ECS will soon be able to offer a wide selection of Iomega products and solutions through its reseller network in the Philippines, giving customers more choice to match their application, industry and budget.