December 28, 2009

Globe, a leading telecommunications company in the Philippines, participated in the Carrier Ethernet World APAC Congress 2009 held recently in Kuala Lumpur, Malaysia. This is Asia Pacific’s largest meeting place and educational forum for the Ethernet networking and service industry.

Offering Ethernet services since 2000, Globe shared insights on developing innovative Ethernet offerings that would deliver the communication solutions that business customers want. Globe provides Ethernet services through Globe Business, its corporate arm.

Speaking at the conference, Globe Business Technical Services architect Gilbert Virtucio said Ethernet, which has long been used in local area networks of businesses, has emerged to become a carrier-class service. Ethernet today delivers to enterprises a simple and cost-effective wide area network (WAN) solution to meet their connectivity needs.

“Carrier Ethernet is an ubiquitous, standardized, carrier-class service and network defined by five attributes that distinguish it from familiar LAN-based Ethernet, namely its scalability, reliability, service management, quality of service and standardized services,” Virtucio said.

He added, “As enterprise customers need more bandwidth for the applications they use, try to keep the cost structure down for WAN services, and face limited in-house technical resources that they have to keep network services simple, these will drive the demand for Ethernet services.”

Globe Business Technical Services architect Gilbert Virtucio during the 2009 Carrier Ethernet World APAC Congress

The major factors that led to the emergence of Ethernet services are its simplicity, scalability and low cost to implement. Ethernet provides simple yet high-bandwidth to transport converged voice and video applications, can easily scale from 1 Mbps or even 10 Gbps, and has global reach.

Virtucio said enterprises today look for the capability to provide bandwidth on demand, quality of service and network monitoring in choosing network services. This he shared during the discussion on Developing business customers from wholesale P2P Metro Ethernet services to L2 multipoint connectivity services, where he was a panelist at the conference.

With Ethernet able to deliver these customer needs, Carrier Ethernet services have emerged as viable choices for enterprises for their WAN connectivity requirements.

Enterprises also increasingly require monitoring of latency, packet loss and jitter, in addition to bandwidth availability and utilization. The service management feature of Carrier Ethernet covers these needs.