October 7, 2009

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity announced the promotion of John Parikh to director of product management for its Liebert products in Asia.

This newly created role brings product management and pre-sales technical services together for the first time. “The centralized tech services (CTS) function gives me a very direct access to what our customers are dealing with in a very detailed sense,” says Parikh. “All projects are course through CTS to ensure best practice and best TCO concepts prevail but at the same time I get to see hundreds if not thousands of variations on infrastructure challenges from around Asia. This puts me in a very well informed position from a product development and management perspective.”

According to Parikh businesses are presented with numerous IT solutions available yet are still challenged in choosing the right match for their problem. “Organizations need to identify first the critical areas of the business they want to improve. Once that’s been determined, they can work with closely with a solution provider to determine technologies and initiatives that are best suited to help their company achieve better outcomes,” says Parikh.

With today’s market conditions and cost-cutting measures, the demands to do more with less is clearly evident in many IT organizations. Parikh says that Emerson has energy-efficient products and services that can address this challenge. ”Our commitment to reducing energy consumption is best illustrated via our Energy Logic framework, where applied in total, a reduction in data center energy consumption of over 50% is achievable,” says Parikh. “In addition to this, we have been working with customers on a new measure for infrastructure efficiency called Compute Units per Second (CUPS), that really helps customers model the benefits (and pitfalls) of different IT infrastructure approaches.”

Emerson’s product portfolio includes uninterruptible power supply systems, surge suppression, precision cooling, racks and enclosures and monitoring technologies and service that businesses rely on to manage growth and realize cost and operational efficiencies.

Parikh has more than 18 years of experience in product management, marketing and technical development. He has a master’s degree in Business Administration from the Indian Institute of Management. He is based in the Philippines.