As a major player in the global mobile industry, LG has introduced its latest innovative handsets and strategic direction for the year at CommunicAsia 2009 in Singapore. The phones at center stage include the company’s new 3D S-Class graphic user interface which debuted in the LG Arena (LG-KM900) earlier this year and would cover the convergence, style and entertainment segments. These include the LG-GM730 smartphone, the world’s first transparent LG-GD900 Crystal and the full touchscreen eight-megapixel Viewty Smart (LG-GC900) camera phone.

“The new handsets LG will be showcasing at CommunicAsia 2009 are each designed to meet customer needs in different ways but all share our easy-to-use 3D S-Class User Interface,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “These top-of-the-line phones, like all of our devices, are based on insights from consumers. Turning customers’ ideas into reality is what we do well at LG and it’s emphasized in our theme at this event, ‘No Longer Just an Idea.’”

The LG-GM730 is LG’s new flagship smartphone, which is the result of a strategic partnership with Microsoft. The combination of the Microsoft’s Windows Mobile 6.1 with LG’s S-Class User Interface provides easier access to the powerful smartphone’s myriad features including easy to use e-mail and organization tools. The slim, 11.9 mm LG-GM730 is the first of several smartphones that LG will release in Asia this year.

The LG-GD900 Crystal is the world’s first transparent phone and also the first to use LG’s next generation touch technology. Its fully transparent Crystal Touchpad appears at first to be just an alphanumeric keypad but it actually doubles as a touchpad. It can be used exactly like the trackpad on a laptop computer but also recognizes handwriting, responds to multi-touch commands and offers a new way of navigation called Gesture Command. Using Gesture Command, users can switch instantly among applications by simply drawing one of 12 easy symbols on the Crystal Touchpad.

One of the most talked about phones this year among LG’s stable of products has been the Viewty Smart (LG-GC900). This phone follows in the footsteps of the original Viewty (LG-KU990), a five-megapixel camera phone that sold more than seven million units. The new model features an eight-megapixel sensor and Intelligent Shot Mode that makes it easy to take great pictures by automatically analyzing scenes and adjusting camera settings accordingly. This type of technology is rare on even high-end standalone digital cameras. LG has specially tailored its S-Class User Interface to make using the new Viewty Smart as easy and intuitive as possible.