Oracle has been named a Leader in two new Forrester Research, Inc reports focusing on CRM. “The Forrester Wave™; CRM Suite for Large Organizations, Q2 2010” and “The Forrester Wave™; CRM Suite for Midsized Organizations, Q2 2010,” published in June 2010 and written by Forrester Vice President and Principal Analyst William Band, positioned Oracle CRM On Demand as a Leader.

In the reports, Forrester noted that Oracle CRM On Demand “has achieved success in the market by offering the same benefits as other CRM SaaS solutions: quick time-to-value, strong usability, and low upfront costs. This value proposition attracts midsized organizations, and it is finding increasing acceptance in units of large companies.”

Additionally, the reports found:  “Oracle CRM On Demand also features innovative new capabilities such as social CRM, which promotes increased collaboration, innovation, and adoption of CRM within organizations as well as delivering differentiated sales and service to their end customers. The product offers strong sales force automation (SFA) capabilities and partner channel management, and it provides sound support for customer service, customer data management, and analytics.”

Forrester also named Oracle’s Siebel CRM a leader for large organizations:  “Siebel CRM is designed to provide robust capabilities that empower users to better address customer needs … The Siebel CRM product for large organizations has achieved best-of-breed status for most CRM functionalities, including: sales, marketing, customer service, field service, partner relationship management, and customer data management.”

In addition, Forrester recognized Oracle E-Business Suite CRM and Oracle’s PeopleSoft Enterprise CRM:  “Oracle E-Business Suite CRM and PeopleSoft Enterprise CRM are good options for ERP customers. Oracle continues to support two other important CRM customer franchises. Oracle E-Business Suite CRM attracts customers by providing ease of integration into the rest of the Oracle E-Business Suite and offering strengths in field service and sales compensation management. Similarly, PeopleSoft Enterprise CRM attracts companies already using PeopleSoft Enterprise by providing strong integration benefits.”

“Oracle CRM enables organizations of all sizes to transform their customer experience by promoting customer acquisition, increasing loyalty and lowering the cost of marketing, selling and servicing,” said Anthony Lye, SVP of Oracle CRM. “We are pleased that Forrester recognized Oracle for its diverse range of solutions, targeted industry expertise, and flexible deployment options.”