Dell announces the opening of the new Dell Concept Store in partnership with Electroworld.

Electroworld is one of Dell’s strategic partner in the Philippines and will be responsible for reselling Dell-branded Consumer products. The said company will also provide services to Dell and its customers in the Philippines.

This retail concept store is the fourth branch in the Philippines located at the Cyberzone area of SM Annex North Edsa. This will enable consumers to have a more personalized experience in familiarizing themselves with the product Dell has to offer.

The new Dell concept store displays a full line of Dell products currently include Dell Inspiron, Studio XPS and Studio.

“The concept store allows us to create a place wherein we can have opportunities to cater to end users, students, gamers, small-scale business operators and homeowners. We want to target the consumers and let them have a greater accessibility and experience of the Dell products,” said Mr. Barry Bunyi, Director and Country Manager for Dell Philippines.

“Consumers are rest assured that they will be well cared of by trained staff. The Dell Concept Store is a step in building direct contact with the customers while strengthening our brand among a wider consumer base in the Philippines,” further explained by Mr. Bunyi.

“The strategic partnership marked an important step in our business. The partnership with Dell will bring us more chances to increase our share in the consumer market.” said Mr. Walter Lim, Electroworld Business Development Manager. He goes on to say, “More and more Filipinos are becoming highly tech savvy and with this concept stores, a unique kind of digital experience is offered to the Filipino customers. Access is made easy to the technologies from Dell.”