Belkin, a company known for its diverse and far-reaching product mix including the award-winning innovations for easy-to-use networking solutions, accessories for mobile devices, such as iPod, iPhone, laptops, and netbooks, as well as energy conservation products, has announced the appointment of MSI-ECS as its Philippine distributor. This distribution partnership signals a new strategy for Belkin as “for the past few years, it has adopted a crawl and walk approach”, says Louis Lye, ASEAN General Manager for Belkin.

With the appointment, Belkin can take advantage of MSI-ECS’ extensive dealer network and seasoned IT distribution expertise. “We wanted to partner with a company that provides one of the best-in class distribution practices in the Philippines. With its impressive channel network, Belkin is confident that MSI-ECS will bridge the missing link to bringing its full suite of exciting products and leading age innovations effectively to the consumer market”, he added.

The decision to strengthen its local presence is a product of intensive market study. With the local market’s limited perception of Belkin’s complete product breadth, the need to reintroduce Belkin as an innovative company is essential to allowing the local market to access the best solutions Belkin offers. “I am pleased to state that we have reached an inflection point in better understanding the psyche of the market, the consumer and retail channels. There is a significant opportunity for expansion in our product breadth and allow customers in the Philippines to experience what Belkin has overseas”, quips Lye.

“The opportunity to grow the brand locally is endless. As digital convergence continues to grow and evolve, now we are witnessing an influx of products that encompass consumer and business applications. We have seen a shifting trend of products from IT to entertainment, from IT to telecommunications, from consumer electronics to IT. This continuing trend presents new business opportunities for manufacturers, distributors, and retailers. Now that Belkin is part of our impressive portfolio, MSI-ECS is better positioned to address the diverse needs of the market. Also, our extensive channel network is a big advantage in ensuring that the goods are available to consumers and business users, at the right place, at the right time”, shares Jimmy Go, president and CEO, MSI-ECS.

Belkin offers a diverse product mix that provides people with seamless electronics integration in their homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for MP3 devices, computers, and more. We provide extensive solutions for networking, home theater—with our PureAV line of cables, power, and digital wireless accessories—and many more categories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Since its inception in 1998, MSI-ECS Phils., Inc. has established itself as one of the most forward-looking leading providers of innovative and reliable IT solutions in the Philippines. MSI-ECS is an associate company of ECS Holdings Limited – a Singapore Exchange mainboard company which is one of the leading ICT distributors in Asia Pacific, accessing to a network of more than 21,000 channel partners across China, Thailand, Malaysia, Singapore, Indonesia and the Philippines. With a collective regional distribution experience and solid financial structure with IT distribution as its core competence, MSI-ECS has continuously redefined and broadened its portfolio of IT products and services to fully address the evolving needs of the local IT community.