AMD has announced a new operating model that centers the organization on four equally critical functions: products, technology, marketing and customers.  The new structure is designed to better optimize AMD’s operations to drive industry-leading performance graphics and microprocessors and further integrate the company’s x86 processor and graphics technologies. 

“We are tightening our focus on delivering the winning products and platforms our customers want based on AMD’s industry-leading microprocessor and graphics technologies,” said Dirk Meyer, AMD President and CEO. “The next generation of innovation in the computing industry will be grounded in the fusion of microprocessor and graphics technologies.  With these changes, we are putting the right organization in place to help enable the future of computing.”

Meyer organized the company around these four operating teams.  The rest of Meyer’s direct reports remain unchanged.

•           A products group led by Rick Bergman, 45:  This new group is responsible for delivering all of AMD’s platforms and products and aligning the graphics and microprocessor product development groups into a single unified organization. Jeff VerHeul, 50, will head the Processor Solutions Engineering team, to deliver AMD’s platform silicon and improve time-to-market and innovation for near-term roadmaps.
•           An Advanced Technology Group, led by Chekib Akrout, 51: This new group will focus on developing AMD’s future technology innovation.
•           A marketing group, led by Nigel Dessau, 44:  The singular marketing group will drive cohesive and consistent external messaging across all of AMD’s products and platforms.
•           A customer group, led by Emilio Ghilardi, 51:  The sales organization is responsible for expanding AMD’s customer relationships globally.

AMD announces another key appointment – that of Corporate vice President Ben Williams, as general manager of the Asia Pacific (APAC) region sales and marketing, based in Singapore. Countries under Ben’s responsibilities include Australia, New Zealand, ASEAN, India, Japan and Korea.

“I am excited to be given the opportunity to lead a dedicated team in this vibrant region,” said Ben Williams.  “Singapore offers an excellent business environment and is in close proximity to our customers in the region. This is a significant move as it illustrates our continued commitment to our customers in the region who continue to look to AMD to deliver the fusion of next generation of computing and graphics solutions at home, at work and at play.”

The company also announced that Randy Allen, senior vice president, Computing Solutions Group, has decided to leave the company.

“Randy has been an important engineering and business leader who has played a key role in many of AMD’s most significant achievements in recent years,” said Meyer.  “We wish him well in his future endeavors.”